WorksheetsEOPA Marketing Quiz Fall 2023
Total questions: 48
Worksheet time: 24mins
What is an external factor that affects business cycle?
Money Supply
Climatic Changes
Aggregate Demand
Inventory Levels
What motivates a business owner to improve efficiency?
Income
Profits
Sales
Expenses
What is determined by counting the number of completed packages at a gift-wrapping booth?
Ratio
Input
Output
Capital
Marketing functions involve interrelated activities to get goods and services from producers to:
Consumers
Wholesalers
Retailers
Manufacturers
What increases gross domestic product?
Decreasing exports
Improving the use of resources
Reducing productivity
Purchasing fewer capital goods
The point at which producers begin to make a profit on a product is known as:
Surplus
Risk
Demand
Break Even
As the price of an item increases, demand will:
Remain constant
Increase
Decrease
Create inflation
What happens to price when there is a surplus of a good or service?
Remains the same
Decreases
Increases
Stabilizes
The purpose of government regulations of business monopolies is to:
Eliminate natural monopolies
Enforce equal opportunity
Protect competition
Regulate residual income
A business with well-planned buildings, effective employee training and careful selection of goods and services does what?
Insures against
Retains
Prevent or control risk
Transfer
Publicity benefits the business's promotional plan by:
Eliminating the need for advertising
Extending the business's advertising budget
Replacing sales promotion
Reducing the business's share of media coverage
Print advertisements usually contain a headline, copy, an illustration, and a:
Logo
Slogan
Sales Pitch
Signature
Which are included in the promotional mix?
Personal selling, advertising, direct marketing, sales promotion, and public strategies
Product, Place, Price, Promotion, and advertising
Headline, copy, illustration, and signature
Non-personal selling, word of mouth advertising, marketing strategies, and promotion
The distinctive identification symbol on an advertisement refers to the
Illustration
Clip art
Signature
Copy
Which marketing function includes advertising, personal selling, and publicity?
Distribution
Finance
Promotion
Product Service Planning
A form of nonpersonal promotion that publicizes ideas, goods, or services in a variety of media outlets is called
Selling
Distributing
Contrasting
Advertising
A factor in selecting the promotional mix is:
Cost of manufacturing inputs
Customer loyalty
Managerial ability of employees
Type of product or service
Which is a factor that directly affects the cost of promotion?
Type of media selected
Number of employees
Marketing research
Product mix
A basic rule for print and online advertising is to have an appropriate message for the:
Producer
Retailer
Seller
Intended audience
What are the five artistic design steps that create an effective display and encourage repeat business?
Brainstorm display ideas, determine item for display, draw design on paper before setting up, evaluate design, and build display
Decide on store placement, select type of display, select sales items for display, arrange items on display, and add final touch
Select merchandise, select type of display, decide on color, decide on store placement, and set up display.
Select merchandise, select type of display, choose a setting, manipulate artistic element, and evaluate completed display
Which system tracks the number of items in inventory on a constant basis?
Manual
Perpetual
Physical
Visual
Identify the value of the variable in the following equation 4(x/2)=16, Do the Math.
2
4
8
16
The primary responsibility of the person making business purchases is:
Setting a budget
Buying needed goods and services
Establishing sales goals
Training staff on tax rules
What is the value of a 6% discount on $1,200.00 worth of merchandise? Do the Math.
$62.00
$72.00
$1,128
$1,138
Calculate inventory shrinkage given the following physical and perpetual inventory information: Physical inventory as of January 1 - $3,000; Purchases January - March - $7,500; Sales January - March - $6,500; Markdown Physical inventory as of March 31 - $3,400
$400
$450
$500
$550
Which is a product item?
Cheeseburger
Frozen food
Men's apparel
Health and beauty aid
Which instructional method requires a trainee to make quick decisions about a series of hypothetical situations?
Role play situations
Junior boards
Understudy
Job rotation
Which reflects low employee morale?
High employee turnover
Low absenteeism
Increased productivity
Positive public image
Using telephone surveys to learn about products used in a consumer's household is an example of
Idea generation
Sales inquiries
Market research
Concept design
Which resource is most appropriate for use during an orientation for new employees?
Slide presentation
Employee handbooks
Intranet
Coworkers
Who is responsible for recognizing and correcting problems that affect employees' motivation?
Mediators
Top level management
Managers
Employees
The president of a company has asked employees to make suggestions for a new product the company could develop. This activity involves which step in the product-planning process?
Concept testing
Test marketing
Idea generation
Feasibility analysis
Which is a method of boosting employee morale?
Encouraging employees to keep work-related conversations to a minimum
Building a culture of trust
Singling out and rewarding employees for good work
Recognizing and rewarding employees who perform personal favors
What must a supervisor do when implementing a preventive disciplinary program?
Communicate standards clearly
Take corrective action promptly for infractions
Maintain proper records of an employee's violation
Use progressive penalties
What type of market segmentation bases marketing efforts on consumer lifestyles?
Psychographics
Product benefits
Demographic
Geographic
The overall purpose of the American with Disabilities Act (ADA) is to:
Make it possible for qualified individuals with disabilities to get and keep jobs
Prevent businesses from asking job applicants about their disabilities
Require businesses to modify their facilities to accommodate those with disabilities
Require businesses to employ applicants with physical and/or mental disabilities
Market segmentation is organized into which four categories?
Geographic, behavioral, psychological, and demographic
Income, gender, religion, and ethnicity
Location, age, educational, and behavioral
Geographic, demographic, psychographic, and behavioral
A manager's ability to increase an employee's willingness to accomplish company objectives is:
Incentive
Motivation
Approval
Evaluation
The way employees treat customers affects the business's:
Cost
Capital
Inventory
Image
Management ensures equitable opportunities for employees by:
Developing policies
Training some employees and not others
Providing a hostile work environment
Communicating partial information
Which management function determines how to accomplish a specific goal?
Planning
Hiring
Controlling
Brainstorming
The perceived value of a product must equal or exceed its:
Demand
Equilibrium
Price
Supply
Which factor directly affects a business's selling prices?
Product substitution
Discretionary income
Operating expenses
Disposable income
Goals that state what a marketer wants to achieve through pricing are called:
Maximizing sales
Sales objectives
Psychological pricing
Pricing objective
Which technique expresses appreciation and builds customer loyalty?
Listening to customers while checking email
Showing gratitude exclusively on special holidays or occasions
Communicating with customers
Dealing with customer issues when it is convenient
Which circumstance is considered blind prospecting?
A real estate agent selling a second house for a client
A florist reading engagement announcements in the local newspaper
A sales associate approaching a shopper to offer help
A grocery store associate advertising for a new bakery in the store
Sales training benefits a company by:
Reducing salesperson turnover
Increasing customer complaints
Increasing selling costs
Reducing sales tax
Salespeople should handle routine selling situations according to:
Company selling policies
What customers expect
What coworkers do
Customer requests
