The amount that a customer pay for to enjoy it.

An item that is produced to satisfy the needs of a certain group of people.

It is a tangible product. Its example includes tires, MP3 players, clothing and etc.

It can be intangible or tangible as it can be in the form of services or goods.

The way your product or service appears from the outside.

A marketing model that modifies the 4Ps model.

Responsible for every element of your sales, marketing strategies, and activities.

This refers to how business creates awareness in the market.

It is intangible. Its example includes hair salons and accounting firms.

Thid is the ultimate marketing strategy.

This is where your product or service is actually sold.

The place occupied by products in the heart and minds of the customers.

A name, symbol, or other feature that distinguishes a seller's goods or services in the marketplace.

A powerful and sustainable high-level marketibg strategy used to create or influence a brand.