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WorksheetsREVISION FOR TEST
Total questions: 55
Worksheet time: 3hrs 45mins
Marketing to specific customers based on their location
Pyschographic
Behavioral
Geographic
Demographic
Digital marketing is often referred to as___________.
online marketing
internet marketing
web marketing
. All of the above
Modern concept of marketing starts with:
Purchase
Storage
Consumer research
Promotion
Loyalty segmentation forms part of :
Demographic segmentation
Behavioural segmentation
Psychographic segmentation
Geographic segmentation
Marketers segment the market on the basis of personality of consumers.Identify the bases of market segmentation?
Demographic segmentation
Behavioural segmentation
Psychographic segmentation
Geographic segmentation
Who is the Father of marketing?
E.J.Mc Carthy
Philip Kotler
Robert Lautherborn
Stanton
From micro-environment perspectives, ___________ are important actors in a company’s immediate trading environment.
Customers
Competitors
Suppliers
Online marketing intermediaries
Age, gender, and income level are examples of ____________ characteristics.
Geographic
Behavioral
Psychographic
Demographic
Firms that help a company to promote, sell and distribute its product or services is called __________________
Marketing research
Marketing promotion
Marketing intermediaries
Marketing mix
Channel structure describe the way a manufacturer or selling organization delivers products or services to the customers, for example, __________.
Customers
Competitors
Wholesalers
Company
What is digital marketing?
The marketing of products or services through digital methods such as the internet.
The marketing of a digital product such as a mobile device or computer.
The purpose of Digital Marketing is ...
To encourage users to use mobile devices like mobile phones and mobile tablets
To save time and effort in marketing
Leverage on digital platform to promote and sell goods and services
To protect the environment as print media is bad for the environment
Digital Marketing as a platform increased with the prevalence of devices e.g. smartphones, tablets, notebooks
True
False
how would being online help you?
Your business will be more visible to customers
•More insights to customers
it wont help you
How does digital marketing work?
digital marketing can be done by social media, email.
by promoting your business with physical flyers door to door
benefits of digital marketing
low cost
easy to share
global customer reach
there are no benefits
E marketing is Cheaper than Traditional Marketing
False
True
1. Digital marketing today is about many more types of audience interaction to assess consumer adoption and how our business can manage them to support marketing goals through…
digital device, digital platforms
digital media, digital data
digital technology
all answers are right
__________ doesn't fall under the category of digital marketing.
TV
Billboard
Radio
All of the above
Which of the following is the correct depiction of Digital Marketing?
E-mail Marketing
Social Media Marketing
Web Marketing
All of the above
Which of the following is incorrect about digital marketing?
Digital marketing can only be done offline
Digital marketing cannot be done offline.
Digital marketing requires electronic devices for promoting goods and services.
In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing.
________ calls for dividing the market into regions, states, counties, cities, or even neighborhoods.
Benefit segmentation
Geographic segmentation
Demographic segmentation
Psychographic segmentation
________ segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation.
Geographic
Benefit
Occasion
Psychographic
Demographic
________ segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics.
Benefit
Occasion
Geographic
Demographic
Psychographic
In the context of behavioral segmentation, markets segmented by ________ can be categorized into light, medium, and heavy product users.
benefits sought
loyalty status
usage rate
user status
occasion
An American cola-manufacturing company that primarily targets rebellious and adventurous people most likely uses ________ segmentation.
occasion
geographic
income
benefit
psychographic
Papillon, a popular retailer of chic women's clothing, segments its market according to consumer lifestyles. Papillon most likely uses ________ segmentation for segmenting its market.
geographic
psychographic
benefit
age and life-cycle
Different soft drinks target different personalities. This is an example of ________ segmentation.
psychographic
demographic
occasion
life-cycle
benefits
Geographical segmentation is dividing a market into different units such as ____________.
age, gender and income
race, religion and family status
states, regions and cities
user status, usage rate and loyalty status.
Segmenting the market based on the consumers' economic situation is also known as _________ segmentation.
loyalty status
income
gender
usage rate
___________ segmentation is the process of dividing a market of potential buyers into different groups of people with similar ways of living.
lifestyle
personality
demographic
behavioural
__________ segmentation divides buyers into groups based on their knowledge, attitudes, uses or responses to a product.
Geographic
Demographic
Psychographic
Behavioural
__________ segmentation divides buyers into groups based on their knowledge, attitudes, uses or responses to a product.
Geographic
Demographic
Psychographic
Behavioural
To segment consumers based on user status, marketers will divide the consumers into these categories.
Light, medium and heavy product users.
Loyal, somewhat loyal and not loyal.
Nonusers, ex-users, potential users, first time users, and regular users of the product
To segment consumers based on usage rate, marketers will divide the consumers into these categories.
Light, medium and heavy product users.
Loyal, somewhat loyal and not loyal.
Nonusers, ex-users, potential users, first time users, and regular users of the product
A ________ consists of a group of customers who share a similar set of needs and wants.
vertical marketing system
market basket
market share
market segment
market level
If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the ________ method of segmentation.
demographic
psychographic
geographic
cultural
behavioral
If a marketing manager segments the market into culture-, sports-, or outdoor-oriented groups, he or she is segmenting the market on the basis of ________.
loyalty status
behavioral occasions
user status
psychographic lifestyle
readiness stage
Newlyweds in the United States buy more in the first six months than an established household does in five years. Newlyweds are an example of a(n) ________ segment.
life stage
age
behavior
user status
income
Which of the below is is a digital marketing techniques? (There is more than 1 correct answer)
Rewarding a site or individual for each sale/ lead i.e. Affiliate Marketing
Creating and sharing useful, relevant and quality content content i.e. Content Marketing
Engaging consumers at a booth by showing content on the tablet to generate interest
Reaching consumers through their mobile phone with content and information i.e. mobile marketing
Which of the following is not a type of digital marketing activity?
e marketing
social marketing
printed brochures
email marketing
Which of the following is not a type of digital marketing activity?
Viral marketing
Retail marketing
Social marketing
Search marketing
__ is the process of dividing a market into smaller group of customers with distinct need, characteristic and behavior
Mass marketing
Market segmentation
Viral marketing
Demographic
Which are these the global trends for cyber marketing?
Viral marketing
Content marketing
Brand as product
All of the above
IN MARKET SEGMENTATION CUSTOMER CAN BE GROUPED BASED ON VARIOUS MEANS. WHICH IS THE CORRECT ANSWER?
(I) SOCIO-CULTURAL FACTORS
(II) DEMOGRAPHIC FACTORS
(III) HISTORY FACTORS
(IV) GEOGRAPHIC FACTORS
A. I, II AND III
B. I, II AND IV
C. II, III AND IV
D. I, II, III AND IV
WHICH ONE IS INCORRECT ABOUT TANGIBLE PRODUCTS?
A. EDUCATION
B. TELEVISION
C. COCA-COLA
D. CELLPHONE
WHICH ONE IS CORRECT ABOUT TANGIBLE PRODUCTS?
A. ENTERTAIMENT
B. CAR
C. INSURANCE
D. TRAVEL
What is the full form of “AI”?
Artificially Intelligent
Artificial Intelligence
Advanced Intelligence
Artificially Intelligence
Artificial intelligence is the simulation of human _______:
Eyes
Legs
Brain
Ears
Select ALL the examples of chatbot from below.
Siri
Google Assistant
Amazon
What is the name of the chatting platform in the picture ???
Chat Port
Snapchat
Podium Webchat
Telegram
Chatbot is:
A computer program to mimic human conversation.
A robot that can interact with people.
A program to chat with friends
A game we play online.
An influencer and endorser are not the same thing.
True
False
How does an influencer differ from an endorser? (Select ALL that apply)
An influencer has a certain level of expertise in the type of products they promote.
An influencer usually focuses on a specific niche audience.
An influencer receives money from companies to promote products to their followers.
An influencer builds a following through offline careers.
What is the most common measure for influencer marketing success?
Impressions
Reach
Engagement
Sales
