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REVISION FOR TEST

Total questions: 55

Worksheet time: 3hrs 45mins

Name
Class
Date
1.

Marketing to specific customers based on their location

a)

Pyschographic

b)

Behavioral

c)

Geographic

d)

Demographic

2.

Digital marketing is often referred to as___________.

a)

online marketing

b)

internet marketing

c)

web marketing

d)

. All of the above

3.

Modern concept of marketing starts with:

a)

Purchase

b)

Storage

c)

Consumer research

d)

Promotion

4.

Loyalty segmentation forms part of :

a)

Demographic segmentation

b)

Behavioural segmentation

c)

Psychographic segmentation

d)

Geographic segmentation

5.

Marketers segment the market on the basis of personality of consumers.Identify the bases of market segmentation?

a)

Demographic segmentation

b)

Behavioural segmentation

c)

Psychographic segmentation

d)

Geographic segmentation

6.

Who is the Father of marketing?

a)

E.J.Mc Carthy

b)

Philip Kotler

c)

Robert Lautherborn

d)

Stanton

7.

From micro-environment perspectives, ___________ are important actors in a company’s immediate trading environment.

a)

Customers

b)

Competitors

c)

Suppliers

d)

Online marketing intermediaries

8.

Age, gender, and income level are examples of ____________ characteristics.

a)

Geographic

b)

Behavioral

c)

Psychographic

d)

Demographic

9.

Firms that help a company to promote, sell and distribute its product or services is called __________________

a)

Marketing research

b)

Marketing promotion

c)

Marketing intermediaries

d)

Marketing mix

10.

Channel structure describe the way a manufacturer or selling organization delivers products or services to the customers, for example, __________.

a)

Customers

b)

Competitors

c)

Wholesalers

d)

Company

11.

What is digital marketing?

a)

The marketing of products or services through digital methods such as the internet.

b)

The marketing of a digital product such as a mobile device or computer.

12.

The purpose of Digital Marketing is ...

a)

To encourage users to use mobile devices like mobile phones and mobile tablets

b)

To save time and effort in marketing

c)

Leverage on digital platform to promote and sell goods and services

d)

To protect the environment as print media is bad for the environment

13.

Digital Marketing as a platform increased with the prevalence of devices e.g. smartphones, tablets, notebooks

a)

True

b)

False

14.

how would being online help you?

a)

Your business will be more visible to customers

b)

•More insights to customers

c)

it wont help you

15.

How does digital marketing work?

a)

digital marketing can be done by social media, email.

b)

by promoting your business with physical flyers door to door

16.

benefits of digital marketing

a)

low cost

b)

easy to share

c)

global customer reach

d)

there are no benefits

17.

E marketing is Cheaper than Traditional Marketing

a)

False

b)

True

18.

1.     Digital marketing today is about many more types of audience interaction to assess consumer adoption and how our business can manage them to support marketing goals through…

a)

digital device, digital platforms

b)

digital media, digital data

c)

digital technology

d)

all answers are right

19.

__________ doesn't fall under the category of digital marketing.

a)

TV

b)

Billboard

c)

Radio

d)

All of the above

20.

Which of the following is the correct depiction of Digital Marketing?

a)

E-mail Marketing

b)

Social Media Marketing

c)

Web Marketing

d)

All of the above

21.

Which of the following is incorrect about digital marketing?

a)

Digital marketing can only be done offline

b)

Digital marketing cannot be done offline.

c)

Digital marketing requires electronic devices for promoting goods and services.

d)

In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing.

22.

________ calls for dividing the market into regions, states, counties, cities, or even neighborhoods.

a)

Benefit segmentation

b)

Geographic segmentation

c)

Demographic segmentation

d)

Psychographic segmentation

23.

________ segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation.

a)

Geographic

b)

Benefit

c)

Occasion

d)

Psychographic

e)

Demographic

24.

________ segmentation divides buyers into different segments based on social class, lifestyle, or personality characteristics.

a)

Benefit

b)

Occasion

c)

Geographic

d)

Demographic

e)

Psychographic

25.

In the context of behavioral segmentation, markets segmented by ________ can be categorized into light, medium, and heavy product users.

a)

benefits sought

b)

loyalty status

c)

usage rate

d)

user status

e)

occasion

26.

An American cola-manufacturing company that primarily targets rebellious and adventurous people most likely uses ________ segmentation.

a)

occasion

b)

geographic

c)

income

d)

benefit

e)

psychographic

27.

Papillon, a popular retailer of chic women's clothing, segments its market according to consumer lifestyles. Papillon most likely uses ________ segmentation for segmenting its market.

a)

geographic

b)

psychographic

c)

benefit

d)

age and life-cycle

28.

Different soft drinks target different personalities. This is an example of ________ segmentation.

a)

psychographic

b)

demographic

c)

occasion

d)

life-cycle

e)

benefits

29.

Geographical segmentation is dividing a market into different units such as ____________.

a)

age, gender and income

b)

race, religion and family status

c)

states, regions and cities

d)

user status, usage rate and loyalty status.

30.

Segmenting the market based on the consumers' economic situation is also known as _________ segmentation.

a)

loyalty status

b)

income

c)

gender

d)

usage rate

31.

___________ segmentation is the process of dividing a market of potential buyers into different groups of people with similar ways of living.

a)

lifestyle

b)

personality

c)

demographic

d)

behavioural

32.

__________ segmentation divides buyers into groups based on their knowledge, attitudes, uses or responses to a product.

a)

Geographic

b)

Demographic

c)

Psychographic

d)

Behavioural

33.

__________ segmentation divides buyers into groups based on their knowledge, attitudes, uses or responses to a product.

a)

Geographic

b)

Demographic

c)

Psychographic

d)

Behavioural

34.

To segment consumers based on user status, marketers will divide the consumers into these categories.

a)

Light, medium and heavy product users.

b)

Loyal, somewhat loyal and not loyal.

c)

Nonusers, ex-users, potential users, first time users, and regular users of the product

35.

To segment consumers based on usage rate, marketers will divide the consumers into these categories.

a)

Light, medium and heavy product users.

b)

Loyal, somewhat loyal and not loyal.

c)

Nonusers, ex-users, potential users, first time users, and regular users of the product

36.

A ________ consists of a group of customers who share a similar set of needs and wants.

a)

vertical marketing system

b)

market basket

c)

market share

d)

market segment

e)

market level

37.

If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the ________ method of segmentation.

a)

demographic

b)

psychographic

c)

geographic

d)

cultural

e)

behavioral

38.

If a marketing manager segments the market into culture-, sports-, or outdoor-oriented groups, he or she is segmenting the market on the basis of ________.

a)

loyalty status

b)

behavioral occasions

c)

user status

d)

psychographic lifestyle

e)

readiness stage

39.

Newlyweds in the United States buy more in the first six months than an established household does in five years. Newlyweds are an example of a(n) ________ segment.

a)

life stage

b)

age

c)

behavior

d)

user status

e)

income

40.

Which of the below is is a digital marketing techniques? (There is more than 1 correct answer)

a)

Rewarding a site or individual for each sale/ lead i.e. Affiliate Marketing

b)

Creating and sharing useful, relevant and quality content content i.e. Content Marketing

c)

Engaging consumers at a booth by showing content on the tablet to generate interest

d)

Reaching consumers through their mobile phone with content and information i.e. mobile marketing

41.

Which of the following is not a type of digital marketing activity?

a)

e marketing

b)

social marketing

c)

printed brochures

d)

email marketing

42.

Which of the following is not a type of digital marketing activity?

a)

Viral marketing

b)

Retail marketing

c)

Social marketing

d)

Search marketing

43.

__ is the process of dividing a market into smaller group of customers with distinct need, characteristic and behavior

a)

Mass marketing

b)

Market segmentation

c)

Viral marketing

d)

Demographic

44.

Which are these the global trends for cyber marketing?

a)

Viral marketing

b)

Content marketing

c)

Brand as product

d)

All of the above

45.

IN MARKET SEGMENTATION CUSTOMER CAN BE GROUPED BASED ON VARIOUS MEANS. WHICH IS THE CORRECT ANSWER?

(I) SOCIO-CULTURAL FACTORS

(II) DEMOGRAPHIC FACTORS

(III) HISTORY FACTORS

(IV) GEOGRAPHIC FACTORS

a)

A. I, II AND III

b)

B. I, II AND IV

c)

C. II, III AND IV

d)

D. I, II, III AND IV

46.

WHICH ONE IS INCORRECT ABOUT TANGIBLE PRODUCTS?

a)

A. EDUCATION

b)

B. TELEVISION

c)

C. COCA-COLA

d)

D. CELLPHONE

47.

WHICH ONE IS CORRECT ABOUT TANGIBLE PRODUCTS?

a)

A. ENTERTAIMENT

b)

B. CAR

c)

C. INSURANCE

d)

D. TRAVEL

48.

What is the full form of “AI”?

a)

Artificially Intelligent

b)

Artificial Intelligence

c)

Advanced Intelligence 

d)

Artificially Intelligence

49.

Artificial intelligence is the simulation of human _______:

a)

Eyes

b)

Legs

c)

Brain

d)

Ears

50.

Select ALL the examples of chatbot from below.

a)

Siri

b)

Google Assistant

c)

Facebook

d)

Amazon

51.

What is the name of the chatting platform in the picture ???

a)

Chat Port

b)

Snapchat

c)

Podium Webchat

d)

Telegram

52.

Chatbot is:

a)

A computer program to mimic human conversation.

b)

A robot that can interact with people.

c)

A program to chat with friends

d)

A game we play online.

53.

An influencer and endorser are not the same thing.

a)

True

b)

False

54.

How does an influencer differ from an endorser? (Select ALL that apply)

a)

An influencer has a certain level of expertise in the type of products they promote.

b)

An influencer usually focuses on a specific niche audience.

c)

An influencer receives money from companies to promote products to their followers.

d)

An influencer builds a following through offline careers.

55.

What is the most common measure for influencer marketing success?

a)

Impressions

b)

Reach

c)

Engagement

d)

Sales