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WorksheetsMKT 1-8 The Characteristics, Motivations, and Behaviors
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
Which of the following is an example of an emotional buying motive?
a)
Buying a product because it is a good deal
b)
Buying a product because it is durable
c)
Buying a product because it is highly useful
d)
Buying a product because it brings joy
2.
What is the primary factor that affects rational buying motives?
a)
Safety/Security
b)
Pride
c)
Love
d)
Desire
3.
What is the main purpose of mobile commerce?
a)
To make it easier for businesses to sell products.
b)
To increase sales.
c)
To reach a younger audience.
d)
To make it easier for consumers to purchase products.
4.
What is the main difference between shopping products and unsought products?
a)
Shopping products are purchased in-store while unsought products are purchased online.
b)
Shopping products are more focused on uniqueness while unsought products are more focused on price.
c)
Shopping products are common items while unsought products are unique items.
d)
Shopping products are more expensive than unsought products.
5.
Which of the following is NOT a rational buying motive?
a)
Utility
b)
Economy
c)
Emulation
d)
Ambition
6.
What is the main reason for the popularity of mobile commerce?
a)
People spend a lot of time on their phones.
b)
It is more secure than traditional commerce.
c)
It is more convenient than traditional commerce.
d)
It is cheaper than traditional commerce.
7.
What is the main difference between shopping products and specialty products?
a)
Shopping products are purchased online while specialty products are purchased in-store.
b)
Shopping products are more expensive than specialty products.
c)
Shopping products are unique items while specialty products are common items.
d)
Shopping products are more focused on price while specialty products are more focused on uniqueness.
8.
Which of the following is an emotional buying motive influencer?
a)
Safety/Security
b)
Economy
c)
Pride
d)
Productivity
9.
What type of buying motive is based on psychological factors?
a)
Social buying motive
b)
Emotional buying motive
c)
Rational buying motive
d)
Esteem buying motive
10.
What is the main purpose of influencer marketing?
a)
To promote products through word-of-mouth
b)
To reach a niche audience
c)
To engage with current consumers
d)
To attract new consumers
11.
Which of the following is NOT a reason people make purchasing decisions?
a)
Physical appearance
b)
Self-concept
c)
Social class
d)
Personal values
12.
Which of the following is an example of an unsought product?
a)
Furniture
b)
Pest control services
c)
Refrigerator
d)
Limited edition shoes
13.
Which of the following is NOT a primary factor affecting buying motives?
a)
Utility
b)
Economy
c)
Social class
d)
Safety/Security
14.
What is the term for a group of people who have the same social, economic, and/or educational status?
a)
Self-concept
b)
Social class
c)
Subculture
d)
Culture
15.
What is the main difference between e-commerce and s-commerce?
a)
E-commerce is only used by businesses while s-commerce is only used by consumers.
b)
E-commerce is more popular than s-commerce.
c)
E-commerce involves buying and selling products over the internet while s-commerce involves buying and selling products through social media.
d)
E-commerce is more focused on promoting products while s-commerce is more focused on engaging with consumers.
16.
Which of the following is NOT a factor that influences consumer buying behavior?
a)
Location of transactions
b)
Price of products
c)
Classification of products
d)
Generation and stage of life
17.
What is the main difference between traditional celebrity endorsements and influencer marketing?
a)
Traditional celebrity endorsements reach a larger audience than influencer marketing.
b)
Traditional celebrity endorsements are more effective than influencer marketing.
c)
Traditional celebrity endorsements use traditional media while influencer marketing uses social media.
d)
Traditional celebrity endorsements are more expensive than influencer marketing.
18.
Which of the following is an example of s-commerce?
a)
Ordering a pizza online
b)
Buying a car from a dealership
c)
Purchasing a concert ticket from a ticketing website
d)
Paying for a haircut at a salon
19.
According to Maslow's Hierarchy of Needs, what type of needs involve rational buying motives?
a)
Emotional needs
b)
Basic personal needs
c)
Esteem needs
d)
Social needs
20.
What is the term for how a person sees themselves?
a)
Self-concept
b)
Subculture
c)
Ideal self
d)
Culture
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