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Developing a rationale

Total questions: 11

Worksheet time: 33mins

Name
Class
Date
1.

Why is market research important?

4 lines
2.

What is meant by primary research?

4 lines
3.

What is meant by secondary research?

4 lines
4.

What is 'quantitative' research'?

4 lines
5.

What is 'qualitative research'?

4 lines
6.

What is meant by 'validity'?

4 lines
7.

What is meant by 'reliability'?

4 lines
8.

Why do we need statistics?

4 lines
9.

What is meant by 'inference'?

4 lines
10.

Can we say something about a bigger group of people on the basis of knowledge of a smaller group of people?

4 lines
11.

Explain sampling.

4 lines