• manifested in the form of patterns of sustained and increasing numbers for a longer period of time.

• temporary fashion, a craze, interest, or activity that people follow enthusiastically

The lifespan of most fads is notoriously short, but if a fad item becomes a trend, it can remain popular for decades.

A fad often appears in a single industry and rarely crosses over into others.

Investing in a fad item can be risky for companies known for setting trends.

Trends generally have identifiable and explainable increases caused by the consumers’ needs; however, fads are determined by an emotional need to purchase.

Trends develop slowly while fads increase, decrease, and eventually die out quickly.

ELEMENTS AND CHARACTERISTICS OF A TREND
Trends have longer staying power and enjoy a longer period of popularity.

ELEMENTS AND CHARACTERISTICS OF A TREND

Trends tend to stay longer because they receive popular support from consumers and companies.

ELEMENTS AND CHARACTERISTICS OF A TREND

A trend persists and continues because people have seen it as a part of their society’s culture.

According to ________, tracing a trend is similar to the work of a meteorologist who

predicts and tracks weather pattern.

THE PROCESS OF IDENTIFYING A TREND

It refers to a phase in which a particular idea, behavior, or product is adopted by a small, avant-garde group of individuals or communities

THE PROCESS OF IDENTIFYING A TREND

During this stage, the “most fashion-forward brands and retailers” assess the viability of the concept. They usually conduct test-market researches.

THE PROCESS OF IDENTIFYING A TREND

It refers to the point at which a particular idea, style, product, or behavior becomes widely accepted and popular among the general public.

any group of interconnected people or things

THREE BASIC ELEMENTS OF NETWORKS

they are the actors composed of: humans and non humans

THREE BASIC ELEMENTS OF NETWORKS

refers to the connections or interests among actors

It can be about marriage, friendship, academic, friendship, professional, leisure, etc.

THREE BASIC ELEMENTS OF NETWORKS

• refers to the things that are being exchanges by the actors through links

• usually an information (data or knowledge) and resources (money, people, and equipments)

______ are human networks. It is when people connect with one another they are in effect socializing with one another.

It is relatively small area such as a classroom, school, or a single building.

It covers larger areas, such as cities, an entire country or world.

traditionally refers to a private data network used by a single organization

It is a set of units manifesting certain ties of relationships that exist and operate beyond territorial borders of a particular country

The increased interconnectedness and interdependence of peoples and countries

Negative Effects of Globalization 

big environmental consequences as they contribute to the depletion of natural resources, deforestation and the destruction of ecosystems and loss of biodiversity

Negative Effects of Globalization 

goods can often be obtained cheaply from elsewhere

Negative Effects of Globalization 

companies move their production facilities overseas. there are many people seeking employment all over the world

Negative Effects of Globalization 

it might gradually wipe out local culture, traditions, and languages and simply re-cast the whole world

Negative Effects of Globalization 

cause workers to migrate from their homelands in poorer countries to more developed countries to find work

cognitive process that involves the ability to analyze situations, plan for the future, make decisions, and anticipate outcomes in a deliberate and systematic way

form of decision-making and problem-solving that relies on instinct, gut feelings, and quick judgments based on patterns and experiences

a mental shortcut commonly used to simplify problems and avoid cognitive overload

ANALYTICAL METHODS

to increase awareness of the factors that go into making a business decision or establishing a business strategy

ANALYTICAL METHODS

involves measurable financial metrics such as revenue earned or costs saved as a result of the decision to pursue a project

ANALYTICAL METHODS

is an approach to decision making under risk that allows for subjective evaluation of both the variables under consideration and the probabilities associated with them

MAJOR FORM OF HEURISTIC

bare minimum

settle for a choice that is good enough when we no longer have the time to gather all the information to come up with the best decision

MAJOR FORM OF HEURISTIC

“sure thing”

our tendency to settle for a sure advantage or gain than to take risks to get a better advantage

MAJOR FORM OF HEURISTIC

makes us think that what happened to others like us will probably happen to us too, depending on how relevant those similarities are

MAJOR FORM OF HEURISTIC

about starting with a number (the anchor) and adjusting it to a level we find acceptable, usually staying close to the original anchor in our decision-making

MAJOR FORM OF HEURISTIC

the tendency to giving more weight to disadvantages than advantages in the evaluation of alternative courses of action

MAJOR FORM OF HEURISTIC

“gut reaction” , “gut feeling”

when we make judgments of possible outcomes, on the basis of our immediate positive or negative emotional reaction to some idea

MAJOR FORM OF HEURISTIC

we judge that something will most likely happen because of examples or similar events that immediately come to our mind

MAJOR FORM OF HEURISTIC

when we make judgments on the basis of what a word that reminds us of what we associate with the word or idea

there are people who associate death with the word "cancer”

CHARACTERISTICS OF GLOBAL NETWORKS

ability to transcend the limits of a single nation, linking and integrating resources across multiple countries

CHARACTERISTICS OF GLOBAL NETWORKS

emphasizes the enduring and sustained nature of movement across boundaries within a

global network

CHARACTERISTICS OF GLOBAL NETWORKS

often located in different places or sometimes they are always moving

TWO MAJOR TYPES OF GLOBAL NETWORKS

enabling communication and data exchange between devices and users worldwide

TWO MAJOR TYPES OF GLOBAL NETWORKS

includes cross-border group such as social worker involve in advocacy work and even professionals discussing and debating about new ideas and discoveries