WorksheetsInnovation and New Product Strategy QUIZIZ
Total questions: 10
Worksheet time: 5mins
Type of Innovations for new product, except :
Transformational Innovation
Substantial Innovation
Incremental Innovation
Elimintal Innovation
If a company develops a new product, method, strategy, or process, it is known as a(n)
Innovation
Creative Output
Asia’s company comes up with a new method to manufacture its product that saves time, money, and effort. This is known as __________ innovation.
positioning
process
A company decides to start marketing its health food bar as a candy bar. Which type of innovation is taking place?
paradigm
positioning
Innovation does not include:
introduction of a new product;
creation of a new market for goods;
reorganization of the management structure of the organization;
invention.
The planning function in innovation management is aimed at:
approval of the activities of all chains of the management system, the apparatus of research units and individual specialists;
development of prospects for scientific and technical development;
substantiation of the main directions of innovative activity in accordance with the developed forecasts and goals of the enterprise's development;
execution of planned tasks and unification of people who together carry out innovative plans, programs and projects.
Which is the starting point for starting the new product launch :
availability of capital
idea
self confidence
Price strategies become more mixed during the ________ stage of the product life cycle.
growth
maturity
decline
introduction
late introduction
A group of closely related product items that are related because of marketing, technical or end-use considerations is a product:
category.
dimension.
extension.
line.
mix.
An innovation must differentiate itself from the competition and be distinguished by at least one unique feature.
TRUE
FALSE
