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The Marketing Concept

Total questions: 110

Worksheet time: 56mins

Name
Class
Date
1.
 Which of the following is NOT an example of demographic segmentation? 
a)
Segmentation by income
b)
Segmentation by ethnicity 
c)
Segmentation by location
d)
 Segmentation by occupation 
2.
 The marketing mix includes place, price, positioning and promotion. 
a)
True
b)
False
3.
Market segmentation involves which of the following? 
a)
 A. Identifying generic markets 
b)
 B. Collecting information to carry out marketing activities
c)
 C. Segmenting the generic markets into target markets 
d)
 A and C
4.
Marketers look at disposable income and discretionary income when marketing to consumers. 
a)
True
b)
False
5.
Industrial marketing is also known as which of the following? 
a)
Business-to-consumer
b)
 Business-to-business
c)
 Business-to-customer 
6.
Which of the following combines finding a target market and using a marketing mix?
a)
marketing foundation
b)
marketing strategy
7.
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is ____________________________.
a)
Marketing
b)
Goods 
c)
Services
Services
d)
Pricing
8.
Tangible items that have monetary value and satisfy one’s needs and wants are__________.
a)
services
b)
ideas 
c)
concepts
d)
goods
9.
Intangible items that have monetary value and satisfy your needs and wants are_________.
a)
promotions
b)
selling
c)
services
d)
ideas
10.
The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business is______________.
a)
marketing concepts
b)
services
c)
target markets
d)
marketing
11.
An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers’ wants and need is _________________.
a)
possession utility
b)
utility
c)
form
d)
marketing
12.
All people who share similar needs and wants and who have the ability to purchase a given product is _________________.
a)
market share
b)
customer profile
c)
Market
d)
goods and services
13.
Consumers who purchase goods and services for personal use are _________________.
a)
markets
b)
organizational market
c)
target market
d)
consumer markets
14.
Also known as business-to-business (B2B), this includes all businesses that buy products for use in their operations is an  ____________.
a)
consumer market
b)
organizational market
c)
occupational market
d)
target market
15.
A company’s percentage of the total sales volume generated by all companies that compete in a given market is called_________.
a)
target market
b)
market share
c)
promotion
d)
marketing mix
16.
 The process of classifying people who form a given market into even smaller groups are __________________.
a)
targeting
b)
market segmentation
c)
isolating 
d)
target markets
17.
The group of people most likely to become customers, identified for a specific marketing program are __________________.
a)
Groups
b)
target markets
c)
segmented markets
d)
markets
18.
Information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior is called a _______________________.
a)
target market
b)
consumer markets
c)
marketing mix
d)
customer profile
19.

What does marketing help a business do?

a)

Create product

b)

Connect the business to their customers

c)

Name the business

d)

Design the package

20.

Which of the following is an example of a service?

a)

Jewelry

b)

Markers

c)

DVD

d)

House Cleaning

21.

All potential customers who share the ability and willingness to buy a product are know as a ________________.

a)

Buyer

b)

Business

c)

Market

d)

Group

22.

Which of the following is NOT part of the Marketing Mix?

a)

Product

b)

Price

c)

Personnel

d)

Place

23.

Nike has control of 45% of the athletic sports apparel market. What is their percentage of the market called?

a)

Market profit

b)

Market share

c)

Market control

d)

Market power

24.

What does the owner of a miniature golf course provide their customers with?

a)

A promotion

b)

A service

c)

A good

d)

An exchange

25.

What is a target market?

a)

A group of people who have enough money to buy a product

b)

A business-to-business market

c)

A group with specific characteristics who are most likely to become customers

d)

A company's share of the total market

26.

Patty's Pottery Company decided to sell its coffee mugs in the local coffee shop. What marketing decision is this?

a)

Product

b)

Place

c)

Price

d)

Promotion

27.

Age, race, gender, education, marital status, and occupation are all examples of what form of market segmentation?

a)

Geographics

b)

Psychographics

c)

Demographics

d)

Behavioral Characteristics

28.

Which of the following does NOT affect the price of a good or a service?

a)

Competition

b)

Advertising/Promotions

c)

Idea

d)

Customers

29.

Which form of market segmentation is Coca Cola using when they look at the values, attitudes, interest, and lifestyle of their target market?

a)

Demographic

b)

Geographic

c)

Behavioral

d)

Psychographic

30.

Which element of the marketing mix is a source of revenue for the business?

a)

Product

b)

Place

c)

Promotion

d)

Price

31.
Define the term 'promotion'
a)
The methods a business uses to communicate with its customers to make them aware of their products
b)
Audio or visual form of marketing for products or services
32.

The attributes of goods or services that make them capable of satisfying consumers' wants and needs

a)

marketing

b)

consumer market

c)

services

d)

utility

33.

List that contains key information about the target market

a)

customer profile

b)

market share

c)

goods

d)

target market

34.

Consumer market is

a)

where individuals purchase products or services for their own personal use

b)

a gathering of people for the purchase and sale of provisions

c)

physical products

d)

the action or business of promoting and selling products and/or services

35.

Idea that a business should strive to satisfy customers' needs and wants while generating a profit

a)

marketing concept

b)

goods

c)

utility

d)

marketing mix

36.

Factors that can be controlled by a company to influence consumers to buy

a)

marketing mix

b)

target market

c)

organizational market

d)

None of the above

37.

There are _ economic utilities.

a)

4

b)

3

c)

8

d)

5

38.

This utility involves changing raw materials into usable goods or putting parts together to make them more useful

a)

Form

b)

Economics

c)

Possession

d)

None of the above

39.
A business that schedules its hours to better meet consumer needs provides place utility. 
a)
True
b)
False
40.
Packaging milk into smaller containers to meet the demand of people who live alone is an example of
a)
form utility
b)
possession utility
c)
time utility
d)
place utility
41.
Convenience stores open 24 hours a day usually provide both time and place utility. 
a)
True
b)
False
42.

Coke Zero updates its product label to communicate its sugar free features. This is an example of...

a)

Place Utility

b)

Information Utility

c)

Form Utility

d)

Possession Utility

43.

Apple's latest product took shock resistant glass to create a shatter proof screen. This is an example of...

a)

Form Utility

b)

Information Utility

c)

Place Utility

d)

Possession Utility

44.
Doctor: Goods or Service?
a)
Goods
b)
Service
45.
iPhone: Goods or Service?
a)
Goods
b)
Service
46.
Which is an example of a service?
a)
book
b)
police officer
c)
chair
d)
backpack
47.
Which is an example of a good?
a)
nurse
b)
mechanic
c)
basketball
d)
cook
48.

What is the difference between price and promotion?

a)

Pricing means to advertise.

b)

Promotion is based on costs and what competitors charge for a product/service. Price is based on target market.

c)

Promotion is based on current/potential customers and pricing is based on costs & competitors.

d)

None of the above.

49.

What is the role of a customer in marketing?

a)

A person who buys the product

b)

A person who uses the product

c)

A person who promotes the product

d)

A person who manufactures the product

50.

Who is considered a consumer in marketing?

a)

A person who buys the product

b)

A person who uses the product

c)

A person who promotes the product

d)

A person who manufactures the product

51.

What is segmentation in marketing?

a)

To reduce the marketing focus to product-market areas where companies are more likely to have a competitive advantage

b)

To aggregate people with similar needs into market segments

c)

To manage market information to maximize business decisions

d)

To determine prices for products in order to maximize profit

52.

What are market segments in marketing?

a)

Groups of consumers responding to the same marketing mix

b)

Groups of consumers with similar needs

c)

Groups of consumers with similar demographics

d)

Groups of consumers with similar purchasing power

53.

Which generation is known as the Baby Boom Generation?

a)

Babies born between 1946-1964

b)

Babies born between 1965-1977

c)

Babies born between 1977-1997

d)

Babies born after 1997

54.

Which generation is known as Generation X?

a)

Babies born between 1946-1964

b)

Babies born between 1965-1977

c)

Babies born between 1977-1997

d)

Babies born after 1997

55.

Which generation is known as Generation Y?

a)

Babies born between 1946-1964

b)

Babies born between 1965-1977

c)

Babies born between 1977-1997

d)

Babies born after 1997

56.

What is the purpose of market research?

a)

To persuade potential customers to buy a product or service

b)

To raise awareness and interest in a product or service

c)

To make informed business decisions based on consumer preferences and market trends

d)

To manage and enhance a company's reputation through communication

57.

What is the definition of the marketing concept?

a)

A measure of a customer's worth to a business over one's lifetime

b)

Identifying patterns of buying behavior

c)

A business philosophy that a firm should provide goods and services that satisfy customers' needs

d)

Using information about customers to create marketing strategies

58.
A business that operates without the intention of making money is called a nonprofit 
a)
True
b)
False
59.
When you buy a product for personal use you are demonstrating a  _______  market
a)
Industrial 
b)
Sellers
c)
Target
d)
Consumer
60.
When a business decides how they will inform their target market, what piece of the marketing mix are they displaying?
a)
Price
b)
Product
c)
Promotion
d)
Planning
61.
The main objective of marketing is to satisfy the customers needs and ________
a)
Family
b)
Bank Account
c)
Fantasies
d)
Wants 
62.
McDonald's controls 70% of the fast food market, Burger King has 20% and Wendy's has only 10%. This is an example of what marketing concept?
a)
Marketing Mix
b)
Market Share
c)
Market Position 
d)
Economic Utility 
63.
Gender is an example of a demographic characteristic
a)
True
b)
False
64.
When calculating data for a market share graph, the first thing you should do is add up all the company sales to get a grand total
a)
False
b)
True
65.
Segmenting a market on the basis of population density is an example 
a)
Psychographics 
b)
Demographics
c)
Geographics 
66.
What is an example of time economic utility
a)
24/7 Open hours 
b)
Having a clock
c)
Wearing a watch
d)
Knowing how to tell time 
67.
When Bradford High buys pencils, papers, and computers for the school's use this is an example of an industrial market 
a)
True
b)
False
68.
Satisfying the needs and wants of customers is the main goal of...
a)
Business Plans
b)
Business Models
c)
Marketing 
d)
Advertising
69.
Providing a well detailed and user friendly website is an example of which economic utility?
a)
Form
b)
Place
c)
Time
d)
Information
70.
Fast- Paced, healthy- living, status- seekers are examples of... 
a)
Lifestyles
b)
Demographics
c)
Market Share
d)
Market Position 
71.
What is it called when marketers target a large group of people?
a)
High Scale Marketing
b)
Mass Marketing
c)
Vast Marketing
d)
Big Money Marketing
72.
Consumer market consists of business-to-business that includes all businesses that but products for use in their operations.  
a)
False
b)
True
73.
Industrial market consists of consumers who purchase goods and services for personal use.  
a)
False
b)
True
74.
Market shares are percentage of total sales volume generated by all companies that compete in a given market.
a)
True
b)
False
75.
Target market is the group that is identified for a specific marketing program.  
a)
false
b)
true
76.
Customer profile is a clear picture of their target market.  
a)
True
b)
False
77.
Marketing Mix
a)
product, place, price, and children
b)
product, place, price, and promotion
78.
Concentrating all marketing efforts on a small but specific and well-defined segment of the population.
a)
mass marketing
b)
specialized marketing
c)
niche marketing
d)
generalized marketing
79.
The manner in which one conducts oneself; the action, reaction, or functioning of a person
a)
demographics
b)
psychographics
c)
geographic
d)
behavioral
80.
Grouping people with similar attitudes, interests, and opinions, as well as lifestyles and shared values.
a)
demographics
b)
psychographics
c)
geographic
d)
behavioral
81.
Segmentation of the market based on where people live.
a)
demographics
b)
psychographics
c)
geographic
d)
behavioral
82.
Setting and communicating the value of products and services. Setting the cost at the right level.
a)
Price
b)
Place
c)
Promotion
d)
Product
83.
—_______ involves narrowing down and defining who your product serves.
a)
Mass marketing
b)
Market segmentation
c)
Product differentiation
d)
Market selection
84.
Market segmentation allows:
a)
More efficient use of marketing $$
b)
Analysis of target market buying behavior
c)
A more efficient marketing plan
d)
All of the above
85.
Which of these is NOT a segmentation criteria?
a)
Demographic
b)
Psychographic
c)
Telegraphic
d)
Behavioristic
86.
Age, gender, ethnicity, and income are included in which segment?
a)
Geographic
b)
Demographic
c)
Psychographic
d)
Behavioristic
87.
Whether a person is a light, heavy, or nonuser of a product is a factor considered in the __________ segmentation.
a)
Psychographic
b)
Behavioristic
c)
Demographic
d)
Geographic
88.

Write the acronym for Business to Business

(a)  

89.

Write the acronym for Business to Consumer

(a)  

90.

Which element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products?

a)

Promotion

b)

Place

c)

Price

d)

Product

91.

Choose the correct spelling.

a)

Targt Market

b)

Target Maket

c)

Target Market

d)

Target Marrket

92.

Choose the correct spelling.

a)

competitive advanttage

b)

competitive addvantage

c)

commpetitive advantage

d)

competitive advantage

93.

Sawyer is a marketer who is planning his strategy. He most likely wants to choose a route that is

a)

straight.

b)

efficient.

c)

reasonable

d)

easy

94.

Which of the following is the best description of the marketing mix:

a)

A combination of the four elements of marketing

b)

An element of marketing that puts a product in the right place at the right time

c)

A method of determining what a marketer wants to achieve

d)

A strategy that serves as a guide

95.

Balancing value and satisfaction for the customer is part of which element of marketing?

a)

Promotion

b)

Product

c)

Place

d)

Price

96.

What is marketing?

a)

process of presenting a product to the public

b)

knowing customers who want or need a product

c)

process of creating, promoting, and presenting a product or service

d)

process of selling

97.

This marketing orientation focus on aggressive sales techniques and belief that high sales result in high profits

a)

Production

b)

Sales

c)

Marketing

d)

Societal Marketing

98.

The objective of this marketing philosophy is to satisfy customer needs and wants while enhancing individual and societal well-being

a)

Production

b)

Sales

c)

Marketing

d)

Societal Marketing

99.

The focus of this marketing orientation is on the internal capabilities of the firm

a)

Production

b)

Sales

c)

Marketing

d)

Societal Marketing

100.

Companies focused on this marketing orientation are interested on discovering what do customers want and need?

a)

Production

b)

Sales

c)

Marketing

d)

Societal Marketing

101.

Which of the following strategies illustrates a market orientation?

a)

Targeting the average consumer

b)

Implementing centralization

c)

Increasing overhead production costs

d)

Creating customer value

102.

Researchers at PPG Industries Inc. spent considerable time, effort, and money developing a bluish windshield that would let in filtered sunlight but block out heat. PPG had not conducted market research before deciding to design the windshield. Moreover, the windshield is priced higher compared to the other brands. The company has now introduced the windshield in the market and is hoping that the customers will like it. PPG most likely has a(n)_____orientation.​

a)

exchange

b)

production

c)

promotion

d)

sales

103.

Libra Electronic Inc. has launched a new range of light-weight vacuum cleaners with enhanced features. Before developing the product, Libra Electronic conducted a thorough study about customer requirements. The company also studied the quality of its competitors’ vacuum cleaners. Based on insights about customer wants and competitor strengths and weaknesses, Libra Electronic has designed vacuum cleaners that can be clearly distinguished from other brands. Libra Electronic most likely has a _____ orientation.​

a)

promotion

b)

market

c)

sales

d)

production

104.

Filmin Inc. has decided to increase the production of its printers. Filmin does not conduct market research before making its marketing decisions. To ensure profits for the company, Filmin has instructed its marketing force to aggressively advertise and promote its printers. The CEO of Filmin believes that the market will absorb more products if powerful promotion strategies are used. After increasing production of printers, the company plans to reduce the prices of the printers to encourage customers to buy them. Filmin appears to have a _____ orientation.

a)

Task

b)

Production

c)

Sales

d)

Customer

105.

Under which concept is customer needs and wants most important?

a)

Production concept

b)

Product concept

c)

Selling concept

d)

Marketing concept

106.

Which is a business/marketing philosophy?

a)

Marketing concept

b)

Selling concept

c)

Production concept

d)

All of the above

107.

Business process of creating relationship with and satisfying customers.

a)

Advertisement

b)

Marketing

c)

Market Research

d)

Market Study

108.

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

a)

True

b)

False

109.

113. Which of the following is NOT a philosophy of marketing?

a)

production concept

b)

promotion concept

c)

sales concept

d)

societal marketing concept

110.

True or False?

Marketing involves encouraging people to buy a product or service.

a)

True

b)

False

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