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WorksheetsPrinciples of Marketing Quiz 3
Total questions: 16
Worksheet time: 14mins
Angel is studying marketing and she came across a term 'Brand Extension'. She asked Stephanie and Aisha about it. Can you help them understand what is the definition of Brand Extension?
A strategy used by a company to market existing products under a different name
The percentage of the total market for a product or service that is controlled by a single company.
The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
A strategy used to extend the life of a product or service giving it fresh appeal
Tyran is starting a new venture and he is planning to sell his products to other businesses. What type of business model is Tyran following?
Business to Business, a type of transaction that occurs when one business sells a product or service to another business.
Other companies or organizations that offer similar products or services to the same target market.
Business to consumer, a type of transaction that occurs when a business sells a product or service to an individual consumer.
Behind Brands Back. People selling to customers selling on eBay or amazon and making profit.
Lily, Grace, and Kyra started a lemonade stand. If the total sales of lemonade in their neighbourhood is 100 cups a day, and their lemonade stand sells 20 cups a day, what is their Market Share?
The physical location where their lemonade stand is set up.
The percentage of total lemonade sales in the neighborhood counted for by their lemonade stand.
The amount of money they charge for each cup of lemonade.
The way they communicate information about their lemonade to potential customers.
Harjot, Ranjit, and Rehan are planning a marketing campaign for their new product. They want to set SMART Objectives for their campaign. What does SMART stand for in this context?
Staff, Marketing, Advertising, Revenue, Targets.
Specific, Measurable, Achievable, Realistic, and Time bound objectives used to set goals in marketing.
Strengths, Weaknesses, Opportunities and Threats.
Sparkle, Mystics, Amazing, Randomness, Twinkles
Max, Harry, and Sharaz are discussing their roles in the economy. They are trying to define what they are when they use goods and services for their personal use. What are they defined as?
The perceived value of a brand in the eyes of customers and potential customers.
The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
Individuals or organisations who use goods and services for business or personal use.
The wants and needs of customers that drive them to purchase products and services.
Diana and Neve are starting a new business. They are discussing their business orientations. According to you, what does business orientations mean in their context?
The model Neve and Diana's business follows
How Neve and Diana's brand looks
The images Neve and Diana use for their business
The social media Neve and Diana use for their business
Jordan, Sonny, and Ephram are running a start-up. They decided to conduct an online survey to understand their customer's needs. What type of data are they gathering through this survey?
False information
AI details
Primary data
Secondary data
Ben, Lee and Connor are working on a research project. They are discussing the main difference between primary and secondary data. What is the main difference they should consider?
Primary data is gathered by Isabella, Benjamin, and Thomas while secondary data is gathered by a third party
Primary data is collected online through websites by Isabella, Benjamin, and Thomas for a specific purpose while secondary data is collected for a general purpose
Primary data gathered by Isabella, Benjamin, and Thomas is accurate while secondary data is false
Tia, Mario, and Kieran are planning to start a business. They are considering a marketing-oriented approach. What would be the primary purpose of their business if they follow this approach?
To increase customer loyalty
To increase brand awareness
To identify customer needs and gaps in the market
To sell products to customers
Harpreet, Charlotte, and Mandeep are planning to start a business. They decide to focus on their product and sales rather than getting money from adverts or sponsors or meeting customer needs. What business model are they following?
Product orientated
Advertising Model
Marketing Model
Sales Model
Market Orientated
Elijah is conducting a survey for his College project. He is collecting people's opinions on various topics. What type of data is Elijah collecting?
Primary Research
Opinions
Visual data
Secondary data
William, Rahma, and Sayeda are conducting a research. Which type of data will they collect if they decide to go for quantitative data?
Numerical data
Textual data
Visual data
All of the above
Klaudia is conducting a research and she is confused about the difference between qualitative and quantitative data. Can you help her understand?
Quantitative data is statistics and figures while qualitative data is opinions
Quantitative data is textual while qualitative data is numerical
Quantitative data is visual while qualitative data is textual
Quantitative data is textual while qualitative data is visual
Ellie has started a new business and is considering conducting market research. What would be the primary purpose of this research for Isabelle?
To identify customer needs and gaps in the market place
To increase customer loyalty
To increase brand awareness
To sell products to customers
Evie is conducting a research for her college project. What type of data would be considered as primary data if she gathers it herself?
Quality Data
Customer Review
Primary Data
Secondary Data
Abigail is working on a research project and she found some data collected by Salmah What type of data is this, considering Salmah is a third party?
Primary data
Secondary data
Quantitative data
Qualitative data
