WorksheetsÔN TẬP 1 - Digital Marketing Analytics
Total questions: 20
Worksheet time: 10mins
What setting must be enabled to view data in Demographics and Interests Reports?
In-Page Analytics
Content Grouping
Advertising features
User permissions on the view
What report would best help identify potential browser issues with website traffic?
The Active Users report
The Browser & OS report
The New vs Returning report
The Source/ Medium report
What report shows what mobile devices were used to view a website?
The Engagement report under “Behavior”
The Devices report under “Mobile”
The Landing Page report under “Site Content”
The Exit Pages report under “Site Content”
Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?
Source, Keyword, Campaign name
Source, Medium, Keyword
Source, Medium, Campaign name
Medium, Keyword, Campaign name
Which “sources” are available in Google Analytics?
Googlemerchandisestore.com
Direct
Which “mediums” are available in Google Analytics?
Referral
CPC
mail.google.com
Organic
Which "channels" are available in the default Channels report?
Direct
Device
Display
Organic Search
What report can show how particular sections of website content performed?
Location
Frequency and Recency
Content Drilldown
Top Events
What report lists the website pages where users first arrived?
All Pages
Events > Pages
Landing Pages
Exit Pages
What report should be used to check if users are leaving from important pages on your website?
Landing Pages report
All Pages report
Exit Pages report
Pages report under Events
Which three tags does Google Analytics require for accurate campaign tracking?
Source, Content, and Term
Medium, Source, and Campaign
Medium, Source, and Content
Campaign, Content, and Term
Which tags are standard Google Analytics campaign parameters?
utm_source
utm_content
utm_adgroup
utm_medium
To quickly generate campaign tags, what tool should be used?
The Goal Selector
The URL Builder
The Measurement Protocol
The Segment Builder
Which formats may be used to add a custom campaign parameter to a URL?
www.googlemerchandisestore.com/?utm_campaign = fall sale
www.googlemerchandisestore.com/?utm campaign = fallsale
www.googlemerchandisestore.com/?utm_campaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fall_sale
Which are examples of Goals in Google Analytics?
Signing up for a newsletter
Making a purchase
Completing a successful Google search
Submitting a contact information form
When creating a Goal in Google Analytics, which are required?
Goal Name
Goal Funnel Visualization
Goal Slot ID
Goal Type
If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?
/thankyou/receipt.php
/thankyou.php
/thankyou.html
All of the above
Google Ads lets users advertise on which properties?
Google AdSense
Google Search
Campaign Manager
Google Display Network
Enabling auto-tagging does what?
Adds Analytics tracking code to website pages
Adds campaign hyperlinks to website pages
Adds Google Ads tags to campaign URLs
Adds Analytics tags to campaign URLs
What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?
Bid Adjustments
Destination URLs
Keywords
Campaigns
