what are the 4ps of Marketing?

(a)  

it is the customer's objective assessment of the utility of a product.

(a)  

it includes a description of the product or service that will be offered by the business.

(a)  

an important consideration and must therefore be given appropriate attention by the entrepreneur.

(a)  

The best way of getting the product to the customer.

(a)  

It is essential for the entrepreneur to make his product known to his potential customers.

(a)  

It is the section of the business plan that identifies the form of ownership the business venture will take.

(a)  

what are the forms of ownership?

(a)  

it is the simplest form of ownership and easiest to create.

(a)  

there must be at least one general partner and some (or many) limited partners.

(a)  

Owners are those that hold shares of stock.

(a)  

It includes the financial projections of the new venture.

(a)  

It refers to everything that the business owns that can be used to create value.

(a)  

it includes cash and other things that can easily be converted into cash.

(a)  

are those like land, building or equipment which the business can use over a long period of time.

(a)  

these represents everything that the business owes to banks and other creditors.

(a)  

those that must be paid in a year are _?

(a)  

those that must be paid beyond one year are _-_ liabilities.

(a)  

the net worth of the business.

(a)  

refers to the volume of sales at which the business neither make a profit nor incurs a loss.

(a)  

refers to the total lifetime value a company can generate from all of its customers.

(a)  

what are the three types of customer equity?

(a)  

it is the customer's subjective and intangible assessment of the brand.

(a)  

It is the customer's tendency to stick with the brand.

(a)  

it is the category of products that are all made by a particular company.

(a)  

When choosing brand elements, companies must make sure that these elements are: 1_2_3_4_

(a)  

from Emerging Marketing Practices:

a viral marketing technique that is focused on maximizing the word-of-mouth potential of a particular campaign or product.

(a)  

Major component of buzz marketing. companies use facebook, twitter and linek in to interact with their customers, receive feedback from them, address their issues and concerns and promote their product and services.

(a)  

deal with planning, implementing, and monitoring the process of producing goods and services.

(a)  

two ways of understanding how the operations proceeds in an enterprise.

(a)  

an arrangement of relationships between inputs and outputs. there are three major components in this production relationship: input, process, and output

(a)  

traces the value of a commodity in terms of how factor inputs are adding value to the raw materials

(a)  

first component of the IPO

(a)  

what are the 5 Ms in the resource input?

(a)  

semi processed goods that will be subjected to further transformation in the production process.

(a)  

human resource input used in the production process

(a)  

the process of combining new materials and how these are going to be transformed using other factor inputs of production.

(a)  

a financial resources used to purchase all the resources needed by the firm for its operations.

(a)  

what are the two major categories of resource inputs?

(a)  

semi processed materials that needed further transformation to produce a finished product.

(a)  

the transforming inputs that will process the intermediate inputs into finished products. they are also called productive inputs. it include labor, capital, land, and technology.

(a)  

second component of the IPO. it refers to the various forms of transformation that factor inputs perform on the materials.

(a)  

when the processing of raw materials convert them into significantly altered product.

(a)  

arises when a product changes its location through various means of transformation and communication.

(a)  

when knowledge and specialized skills of providers are transmitted to their customers.

(a)  

takes place when a commodity is transmitted from the supplier to its buyer.

(a)  

happens when a natural resource is taken from its habitat.

(a)  

third component of the IPO framework. it refers to the result of the production process.

(a)  

what are the measures of cost?

(a)  

total cost of production per unit output.

(a)  

additional cost of production per additional unit of production.

(a)