Social Class Are individuals in the USA able to move between social classes? Do you think their customer behaviors and preferences change as they change classes? If you were to move DOWN in social class today, how would your buyer behaviors change? How would your purchases change? What would you stop buying? What would you start buying?

Who are considered consumers?

Consumer _________ are based on their consumer behaviors.

Buying behavior relates to final consumers. Who are the final consumers in these scenarios? 1.Steel companies consuming iron ore to manufacture steel a. 2.Planters selling peanuts to 7/11 who sell to individual buyers a. 3.Grocery store buys food and sells it to individual buyers a.

What factors influenced your decision to buy the specific smart phone you have?

Cultural Factors _______is the set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions. Discussion: •What has the cultural shift towards greater concern about health and fitness caused to happen? –

Which subculture(s) do you belong to? •

Individuals and households that buy or acquire goods and services for personal consumption make up the (a)   .

Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is (a)   .

Many companies use ethnically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as total market strategy.

(a)   show distinct product and brand preferences in areas such as clothing and travel.

(a)   is a person's pattern of living as expressed in his/her psychographics, and it includes the individual's activities, interests, and opinions.

A person's buying choices are influenced by four major psychological factors. (a)   is NOT one of these factors.

Maslow's theory is that (a)   can be arranged in a hierarchy.

(a)   is NOT part of Maslow's hierarchy of needs.

(a)   is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

People tend to interpret new information in a way that will support what they already believe. This is called selective distortion.

(a)  

Hannah tends to purchase various brands of bath soap. She has never been loyal to a specific brand; instead she does a lot of brand switching. Hannah exhibits (a)   .

The buying decision process starts with (a)   , in which the buyer spots a problem.

The relationship between the consumer's expectations and the product's (a)   determines whether the buyer is satisfied or dissatisfied with a purchase.

The (a)   is the sum of the ongoing experiences consumers have with a brand that affect their buying behavior, engagement, and brand advocacy over time.

Matthew loves to own and be up-to-date on the latest technological gadgets available in the market. Among his friends, he is always the first to own the latest electronic gadgets. He loves trying out new products before others. Matthew most likely belongs to the (a)   .

Learning is the process by which consumers change their behavior after they gain experience using a product.

(a)  

Need is a strong internal stimulus that calls for action.