Ethos, pathos, logos represent the modes of

My thirty years of working in public service, my tireless commitment to the people of this community, and my enthusiasm to reach across the aisle and cooperate with the other side make me the ideal candidate to be the governor of this town.

Ethos is an appeal to ethics; it is a means of convincing the audience of the character or credibility of the persuader.

Ladies and gentlemen of the jury: as evidence in this case we have the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery. We also have video of the suspect breaking in. The case could not be more obviously open and shut.

I'm not just invested in this community - I love every building, every business, every hard-working member of this town.

If your audience believe you to be a qualified, authoritative figure, or an expert in a subject, they are more likely to be persuaded by your argument.

This advertisement is an example of...

When you use personal stories to appeal to the sympathies and emotions of your audience. (‘When I lost my job, I knew how important it was to…)

My friend, who has a PhD in nutritional science, says that we should eat fewer carbohydrates.

You can use descriptive language and imagery, which evokes emotions. (‘This life-saving dishwasher will enhance your life and lighten your load.’)

This advertisement is an example of...

When you use your credibility such as accomplishments to persuade someone you are using what?

When you use logic, such as data; including ratios 1:5, numbers, and percentages % you are using what?

When you use logical processes/arguments to explain your point – ‘if this… then that...’ (‘If you don’t want gum disease, then you should brush regularly.’)

When you use the emotional appeal such as meaningful words, pictures, stories you are using what to persuade people?

When a politician uses facts and figures to support their argument, they are relying on which mode of persuasion?