WorksheetsDISTMAN Midterm Exam Part 2
Total questions: 6
Worksheet time: 1hrs 20mins
Name
Class
Date
1.
Organize these options into the right categories
Categorize the following
Facilitate the transfer of ownership
Deliver the goods
Provide information and promotion to partners
Perform logistics functions
Principal
Master Distributor
Subdealers
Retailers
Direct
Indirect
Hybrid
Vertical
Horizontal
Price Devaluation
Oversaturation
Function of Distribution Channel
Component of Distribution Channel
Types of Distribution Channel
Channel Conflict & Resolution
2.
Match the following
a)
Intensive Distribution
1.
High number of outlets with low margin per sale
b)
Selective Distribution
2.
Limited number of outlets with high margin per sale
c)
Exclusive Distribution
3.
Single wholesaler or retailer in a specific geographic area
d)
Distribution Channel
4.
The path through which goods and services travel from the vendor to the consumer
e)
Agent
5.
A person or company authorized to act on behalf of another
3.
Match the correct components for each channel
a)
William Anthony
b)
Fast Distributor
c)
SLM Marketing
d)
Madam Rosecinta's Store
e)
Aling Nena Store
f)
Mark Cabalona
g)
Yakult
h)
DITO Telecommunity Corporation
i)
Unilab
j)
Nestle
1
2
3
4
5
6
7
8
9
10
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
4.
What is Distribution Management?
4 lines
5.
Why is it important for a company to manage their distribution channels?
4 lines
6.
Select one strategy for distribution and expound on it.
4 lines
100 %
