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WorksheetsChapter 1.2 Quiz: Marketing
Total questions: 11
Worksheet time: 3hrs 45mins
Time utility involves having a product available at a certain time of year or day.
TRUE
FALSE
The "buy one get one free" strategy is an example of distribution.
TRUE
FALSE
Selling exercise equipment through catalogs mailed to ABA members and other athletes is an example of place utility.
TRUE
FALSE
Which of the following utilities involves making products?
information utility
form utility
place utility
possession utility
Which economic utility increased when fast-food restaurants began accepting credit cards?
possession utility
form utility
information utility
place utility
What does a miniature golf business provide to its customers?
a promotion
a good
an exchange
a service
To increase the (a) utility of their products, some retailers offer installment or layaway plans.
The employees of a home-improvement warehouse are expert craftspeople who enjoy giving their customers advice about do-it-yourself projects. The employees' advice increases the (a) utility of their goods.
Transforming old glass bottles into beautiful new sculptures is an example of (a) utility.
When a product's demand and production increase, (a) usually decreases.
At the end of summer each year, the local office-supply store stocks school supplies to increase the school supplies' (a) utility.
