WorksheetsDCM Mock Quiz 2
Total questions: 30
Worksheet time: 30mins
Name
Class
Date
1.
A set of actual and potential buyers of a product describes a
a)
market.
b)
target market.
c)
customer pool.
d)
consumer base.
2.
A marketing audit happens in which step of the marketing process?
a)
Marketing mix.
b)
Implementation and control.
c)
Developing marketing strategy.
d)
Conducting marketing research.
3.
The advertisement below is an example of Disney using which type of segmentation method?
a)
Behavioural.
b)
Demographic.
c)
Geographic
d)
Psychographic.
4.
The promotional poster of Jolibee on FoodPanda is an example of a product’s
a)
privileges.
b)
core benefit.
c)
actual product.
d)
augmented product benefit.
5.
Coca Cola started a successful camplaign that allowed consumers to personalize their coke bottles. This is an example of
a)
email marketing.
b)
content marketing.
c)
social media marketing.
d)
engaging website design.
6.
One of the disadvantages of email marketing is that it
a)
is data driven analysis.
b)
allows for personalization and segmentation.
c)
can hurt a company’s reputation and brand image if it spams frequently.
d)
is easy to segment a firm’s users according to relevance and interest preferences.
7.
A sponsored Redbubble mask advertisement appears on Reddit’s front page is a good example of Stage 1 of the digital marketing funnel. The goal of the advertisement is to
a)
create awareness.
b)
provide free product trials.
c)
move consumers closer to making the purchase decision.
d)
provide detail instight about their problems and the solutions.
8.
The first moment of truth (FMOT) occurs within which time frame?
a)
5-7 seconds of encountering the product.
b)
When a customer interacts with the brand.
c)
Research conducted online about a product or service.
d)
When a customer purchases the product and interacts witht the brand.
9.
When purchasing the latest iPad Air, Sally noticed suggestions to purchase a compatible Apple pencil and Magic Keyboard along with her purchase. This is an example of
a)
Up-selling.
b)
Cross-selling.
c)
Customer loyalty.
d)
Customer retention.
10.
Every time a customer pays with a Starbucks card, which can be accessed by app, website, phone, or cashier – rewards accumulate. All information gets updated in real-time across all channels. The app also allows customers to locate nearby stores, send gift cards, view the menu, even identify what song is playing in-store and save that song to a personal Spotify account.
a)
Omni-channels.
b)
Digital experience platforms.
c)
Quality content development.
d)
Content management systems.
11.
Launch Ticker selects and lays out the top stories in the tech industry and compiles them into brief email newsletters that can fill you in on everything big happening in ten minutes or less. Which type of media platform is Launch Ticker classified as?
a)
Curated.
b)
Owned.
c)
Social.
d)
Third-party
12.
Which one of the following implements IP policies in Singapore?
a)
Ministry of Law.
b)
Ministry of Manpower.
c)
World Intellectual Property Organisation.
d)
Intellectual Property Office of Singapore.
13.
Which one of the following is not protected under copyright law?
a)
Choreography.
b)
Unwritten speech.
c)
Recorded melody.
d)
3D architectural model.
14.
There are certain phone solicitation messages and calls that are excluded from DNC provisions. Which one of the following is excluded under the PDPA?
a)
Fax of a commercial nature to a private residence.
b)
Telemarketing calls of a commercial nature to consumers.
c)
Commercial SMS from a company that you have opted out from.
d)
Telemarketing calls or messages of a commercial nature that target other businesses.
15.
Which one of the following is NOT included in the buyer’s persona?
a)
The user’s online and work behavior.
b)
Demographic information of customer.
c)
Customer’s current relationship with the firm’s brand.
d)
What the customers’ aspirations and needs are outside of the brand.
16.
Which one of the following digital advertising methods did Tableau adopt in Figure 16?
a)
Remarketing.
b)
Video advertising.
c)
Display advertising.
d)
Native advertising.
17.
Smart software that enables machines to mimic human behavior is known as
a)
Data science.
b)
Data analytics.
c)
Internet of things.
d)
Artificial intelligence.
18.
With reference to Figure 18, what platform is Spotify using while advertising on Instagram Stories?
a)
Browser.
b)
E-mail.
c)
Feed-based.
d)
Video
19.
Ahmad who works for LTA had to procure stationery for his department. He looked up suppliers on GeBIZ for reasonable priced stationery in accordance to the procurement procedures of a statutory board. Which one of the following best describes the business model of GeBIZ?
a)
B2B.
b)
B2C.
c)
B2G.
d)
C2G.
20.
Twitter and Facebook feeds and updates are examples of
a)
mobile applications.
b)
feed-based platforms.
c)
email-marketing platforms.
d)
video-marketing platforms.
21.
Which one of the following is NOT a security factor when selecting e-commerce platforms?
a)
SSL certificates.
b)
Technical support.
c)
Encrupted payment gateways.
d)
Solid authentication protocols for sellers and buyers.
22.
The best metrics to evaluate effectiveness of a website AFTER a user performs a defined action on the site is
a)
clicks.
b)
goals.
c)
pageviews.
d)
sessions.
23.
The best way to calculate pageviews per session is
a)
number of pages ÷ number of views.
b)
number of pageviews ÷ number of visits.
c)
number of views ÷ number of pageviews.
d)
number of pageviews ÷ number of pages.
24.
Which of the following platforms uses the monthly recurring revenue (MRR) as their metric?
a)
E-mails.
b)
Website.
c)
Instagram.
d)
The Straits Times online.
25.
After researching for a Halal certified café on Google, Mary discovered Fika’s website as a perfect spot for her team lunch. This is an example of what type of traffic?
a)
Direct.
b)
Referral.
c)
Campaign.
d)
Organic Search.
26.
The cost per conversion for an advertiser who spent $5000 and achieved 25 conversions is
a)
20
b)
25
c)
200
d)
250
27.
If 100 users saw the same digital content twice, how many impressions were made?
a)
50
b)
100
c)
200
d)
250
28.
The average order of a consumer is calculated based on the average
a)
cost of converting a customer.
b)
amount the consumer purchases for each transaction.
c)
number of transactions the customer performs each month.
d)
number times a costomer adds items into their shopping cart.
29.
Which one of the following is NOT a key benefit of data analytics?
a)
Cost savings.
b)
Timely decision making.
c)
Manipulating market conditions.
d)
Control online reputation through sentiment analytics.
30.
Which one of the following data collection methods would best be used to quantify a problem by way of generating numerical data?
a)
focus groups.
b)
observations.
c)
online surveys.
d)
newspaper articles.
100 %
