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WorksheetsRetail Marketing Quiz ch9
Total questions: 10
Worksheet time: 5mins
What is the definition of retail?
Sale of goods or services to a wholesaler
Sale of goods or services to a manufacturer
Sale of goods or services to a final consumer
Sale of goods or services to another business
Which of the following is an example of a convenience store?
Petco
Nordstrom Rack
Lane Bryant
Quiktrip
What type of store offers product at a discount due to overruns, factory buyouts, or previous-season items?
TJ Maxx
Lane Bryant
Kroger
Macy's
What is the term used to describe a physical storefront?
E-commerce
Brick and Mortar
Online Marketplace
Virtual Store
What is the term for the practice in the retail industry of developing floor plans and three-dimensional displays to maximize sales?
Product Assortment
Atmospheric Elements
Store Layout
Visual Merchandising
What is the goal of omni-channel retailing?
To be present in only physical stores
To offer purchasing options to consumers across different channels
To focus only on online sales
To limit purchasing options for consumers
What is the term for the details inside the retail store's physical environment that influences customer behavior?
Smells
Retail Atmospherics
Sounds
Lighting
What is the term for the design of a store's floor space and fixtures to facilitate the flow of traffic and shopping?
Visual Merchandising
Store Layout
Atmospheric Elements
Product Assortment
What is the term for the practice of creating sufficient aisle and shopping space in a retail store?
Aisle and Shopping Space
Speed Bumps
Impulse Items
Decompression Zone
What is the term for the practice of adding an experience during shopping to draw customers to a physical store?
Curating a Product Assortment
Augmented Reality
Making Retail an Experience
Online Options
