Standards that govern behavior; not dependent on circumstance.

An issue in which you must decide whether something is right or wrong

Adhering to an established set of personal ethics and sound moral principles; acting with honesty in all situations

Reliable; deserving the confidence of others

The condition of having to answer for or be liable for your actions; accepting responsibility for your decisions

The quality of being just as one seems; being open and truthful when communicating

The ability to make judgments without favoritism or self-interest; engaging in fair competition and creating equal relationships

Regard or esteem; honoring the rights, freedoms, views, and property of others

Complying with laws and regulations

The long-term value of your choices