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WorksheetsCIW Social Media Marketing - Lesson 7
Total questions: 20
Worksheet time: 10mins
An influencer for an online clothing store was sued. She used an image on a social media post without permission from the owner. What act was passed in 1998 to protect copyrighted works on social media?
Digital Millennium Copyright Act
Gramm-Leach-Bliley Act
Sarbanes-Oxley Act
Bob has asked for a meeting with the executive team to talk about data privacy and security concerns. Which department will be affected the most because of this meeting?
Information Technology
Information Security
Public Relations
Leo is a social media risk analyst. He evaluates the social media risks for the company daily. He is responsible for notifying the manager when control efforts are not working right. What stage of the risk assessment analysis is this?
Assess and evaluate
Monitor and revise
Test and implement
Bill is recommending the company review internal controls for social media. The leadership team asked him how often he plans on doing this. What should be Bill’s response?
Daily
Annually
Monthly
A new employee may pose a risk if:
System vulnerabilities
Inconsistent processes
Vague policies
Julia is the manager of the social media team. She is holding a morning meeting with the team to review the social media crises from the last six months. What would be a good outcome from this meeting?
A list of ways the company can improve its communication and marketing.
Promotions for the team members who really stepped up during the crises.
Names of employees to hold accountable for each social media crisis.
Matt leads the review of policies, processes and systems used to mitigate social media risks. Who else engages in this work with Matt?
Company president
Social media strategist
Governance group
Bill moderates the social media platforms for the company. He noticed a potential issue and alerted his manager. What questions need to be asked to define the problem?
What happened? Who did it? Why did they do it?
What happened? Who or what was involved? When did it happen?
When did it happen? What was the response? Who did it?
The social media team is planning a response to a social media crisis. A negative comment went viral and caught the attention of news channels who then reported on it. What is an important step for the team to take in this situation?
Post a statement on all social media platforms stating the negative comment is fake.
Press charges against the news channel over reports that hurt the company’s reputation.
Keep the lines of communication with customers, follower, and news channels open.
Company A was brandjacked by hackers. The company sent a personal email and letter to everyone affected by this cyberattack. Which of the following is another name for this type of attack?
Social proofing
Corporate identity theft
Corporate hijacking
Abby asked who is responsible for monitoring and protecting the systems related to social media. The team was unsure, so they forwarded the question to their manager. What is the correct response?
Information Technology Department
Human Resources Department
Marketing Department
Leo is the manager of the social media team. He has been asked to create an executive report on the risks of social media. Which of the following is the largest risk that he should be sure to cover in his report?
Reputation damage
Legal issues
Financial loss
The social media team looks for new risks on the company’s social media platforms often. What is the next stage in the risk analysis plan once a new risk is found?
Manage and mitigate
Monitor and revise
Assess and evaluate
Sara is concerned with some employee posts on social media during the last month. She plans to email all employees with the company social media guidelines. What is she referring to?
Security policies
Ethical guidelines
Operational guidelines
Susan is very concerned about a recent trend by hackers to disrupt social media. Users are being tricked into visiting fake sites where malware exists. What is the name of this type of cybercrime?
Manual sharing
Shortened URLS
Like or comment jacking
Mary is an intern at Company A working with the social media team. At the last meeting she was confused when the team talked about threats and weaknesses. Which of the following would help her understand the difference?
A threat is a flaw within the company; a weakness is a flaw outside the company.
A threat is a flaw within the company that allows a weakness to take advantage of.
A weakness is a flaw within the company that allows a threat to take advantage of.
Molly moderates the social media for the company. She is seeing a pattern of personal questions being asked in comment replies. What type of social engineering attack is Molly concerned about?
Phishing
Spoofing
Spearing
Company A uses cookies to provide specific information to a user. The cookies reveal what the user is interested in by the person’s activity on social media. What best describes a cookie?
Small amounts of data stored on your hard drive that track your mouse movements and mouse clicks and report back to a vendor.
Small data files stored on your hard drive or in device memory that store information about your use of the site or app.
Small amounts of coding on a webpage or in an email message that help the business see how you interact with that content.
The legal team emailed the social media manager saying it is time to review the social media terms-of-use policy. What does this policy specify?
The legal relationship between the company and all the online customers and followers.
How the company resources and materials are to be used by all the online customers and follower
How the company's logo and profiles are to be interpreted by all the online customers and followers.
A company that makes pools forgot to distinguish a newly released pool from the competition. What should have been applied to the pool before selling it?
Copyright
Fair use
Trademark
