Oldest form of human communication known.

Invention of woodblock printing in ancient China

The Oldest Artifacts known to combine words and picture

Started to use multiple colors.

Apply oil paste to a flat printing stone and scratch away the excess oil.

Factories emerged, harnessing the power of steam engines and machinery to increase efficiency and output.

Could easily and quickly set lines of type.

Emphasized the integration of artistic creativity, skilled craftsmanship, and technological innovation. The school believed in the idea that art should serve a social purpose and should be accessible to everyone.

Characterized by sinuous lines, asymmetrical shapes, and intricate patterns. The movement often incorporated motifs such as flowing vines, floral patterns, and curvilinear forms.

Visual weight differs between elements on opposite sides, yet the design remains visually balanced.

Determining the goals and objectives of your design project helps with direction and focus.

Setting proper expectations is crucial when taking on any new project.

The budget is an essential aspect of any project.

Often, an idea will come from an interesting juxtaposition, an unusual pairing, or by placing one element in the context of another

You need to know if the design solves the problem that it set out to in the beginning of the process.

This is where you put it all together and really bring your idea to life

Intermediate colors on the color wheel, made from mixing one primary and one secondary color.

Colors that can be made from mixing two primary colors.

They cannot be made from any other colors and are therefore considered to be ‘pure’.

Was designed by Sir Isaac Newton in 1666.

A term to also define a color family.

A mixture of a color with black or its complementary opposite on the color wheel, which increases darkness.

It is a hue to which white has been added.

It is a color to which black and white (or grey) have been added.

Refers to the purity of a color.

It refers to how light or dark a color is.

Refers to how a hue appears under particular lighting conditions.

In subtractive color models, color (that is, ink) is added to a surface, such as white paper. The color then “subtracts” brightness from the surface. When the value of each color component is 100, the resulting color is black.

In additive color models, color is produced from transmitted light. It is therefore used on monitors, When the colors are combined at their maximum intensities, the eye perceives the resulting color as white.

It is based on three separate colors that are equidistant on the color wheel.

This color palette differs from the complementary color palette only in that it employs a higher number of colors.

It is comprised of colors that are placed in front of each other on the color wheel.

Color schemes made up of different tones, shades and tints within a specific hue.

Created by using three colors that are next to each other on the 12-spoke color wheel.

The study of how colors work together and how they affect our emotions and perceptions.

The study of how colors work together and how they affect our emotions and perceptions.

Elements on both sides hold similar visual weight.

Repeat some aspect of the design throughout the entire piece.

Group related items together. Move them physically close to each other so the related items are seen as one cohesive group rather than a bunch of unrelated bits

Here, your responsibility is to direct the viewer’s attention through a specific sequence of visual experiences, as opposed to letting their eye randomly go from one element to another in a composition.

Which sequence is correct?

1. 1. Identify, create, ideate, test, empathize

2. 2. Create, ideate, identify, test, empathize

3. 3. Identify, empathize, ideate, create, test

4. 4. Ideate, empathize, identify, create, test

Nothing should be placed on the page arbitrarily.

Every item should have a visual connection with something else on the page.