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WorksheetsGmetrix ESB Domain 2
Total questions: 16
Worksheet time: 8mins
Secondary data often contains more
information
facts
errors
personal bias
Primary data is contains more _______ compared to secondary data.
bias
accuracy
information
errors
What is an example of primary data?
Personal Bias
Bank Account
Interviews
Articles
What is an example of secondary data?
Personal Bias
Bank Account
Interviews
Articles
How many types of competition are there?
6
2
4
1
What is a direct competition?
A business that sells same or similar products
A business that sells similar products that meets the same need
Standing out from other competitors
2 types of competition
What is an indirect competition?
A business that sells same or similar products
A business that sells similar products that meets the same need
Standing out from other competitors
2 types of competition
What is an example of digital marketing?
Computer
Mobile Device
Article
Social Media
What is an example of physical marketing?
Paper
Presentation
Billboard
Medal
How many segments are in marketing segments?
2
3
6
4
Which of the following is NOT a part of the marketing segments?
Behavioral
Demographic
Sociographic
Psychographic
The four segments of sales data are
behavioral , geographical, demographic, and personality
mentality, location, identification, lifestyle
mentality, location, demographic, lifestyle
behavioral , geographical, demographic, and psychographic
What is the main role of the sale process?
To have positive interactions with customers
Set guidelines for employees
To have negative interactions with customers
To smooth the sales process
What are the two main sales channels?
Amazon and Costco
Online and In-Store
Digital and Physical
Target and Publix
Product, price, place, and promotion are the 4 P's of:
SWOT Analysis
Marketing Mix
Marketing Plan
Marketing Segments
A SWOT analysis documents a company’s strengths, weaknesses, _______, and threats
outside forces
options
occasion
none of these
