WorksheetsS.C Lecture 4 P.1 (Media and Research)
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
What is media?
a)
Vehicles used to transmit information in acts of communication
b)
Pen and paper
c)
Text message conversation
d)
Technological advancements
2.
Which of the following media are used to transmit information to mass audiences?
a)
Books
b)
Radio
c)
Music streaming services
d)
All of the above
3.
What was the greatest time spent consuming media by Canadian adults in 2018?
a)
Reading magazines
b)
Watching TV
c)
Using the internet
d)
Listening to the radio
4.
Which age group spends the most time watching TV per week?
a)
Adults 55 and older
b)
18-24
c)
18-34
d)
18-54
5.
How many social media accounts did Canadians have in 2019?
a)
10 million
b)
15 million
c)
20 million
d)
25 million
6.
Which social media platform is not in the top 3 in Canada?
a)
Facebook
b)
Youtube
c)
Instagram
d)
Twitter
7.
What does critical research analyze?
a)
Individuals who constitute the audience and the effects of media messages
b)
Processes of social control, structure of power, and the relationship between media and other aspects of society
c)
Violence in the media
d)
Advertising effectiveness
8.
What type of research analyzes the effects of media messages on individuals?
a)
Critical research
b)
Positivist research
c)
Experimental research
d)
Administrative research
9.
How much was spent on advertising in Canada in 2022?
a)
$1 billion
b)
$5 billion
c)
$10 billion
d)
$11 billion
10.
What does repeated exposure to advertising lead to?
a)
Brand recognition
b)
Negative associations
c)
Decreased intention to purchase
d)
None of the above
11.
What is the most studied question in media and communication?
a)
How advertising works
b)
The impact of violence in the media on real-world violence
c)
The relationship between media and society
d)
The effectiveness of media messages
12.
Which type of research examines the correlation between exposure to media violence and aggression?
a)
Critical research
b)
Experimental research
c)
Correlation research
d)
Administrative research
13.
According to Bereska, what is the impact of the media's ability to affect individuals' thoughts, feelings, and behaviors?
a)
Deviantization of media
b)
Stringent regulation of media
c)
Increased demand for change in media content
d)
All of the above
14.
What does critical research focus on?
a)
Broader studies of structures of power and processes of social control
b)
Persuasion in advertising
c)
Violence in the media
d)
Individual outcomes of media messages
15.
In critical research, how does media impact society?
a)
By constructing reality
b)
By promoting real-world violence
c)
By influencing individual behaviors
d)
By increasing brand recognition
16.
What does media ownership have an impact on?
a)
Media effectiveness in advertising
b)
Media consumption patterns
c)
The ability to enforce social control through media
d)
The interpretation of media messages
17.
Which type of research is more focused on individual outcomes of media messages?
a)
Critical research
b)
Administrative research
c)
Experimental research
d)
Correlation research
18.
How much was spent on advertising in the U.S. in 2022?
a)
$100 billion
b)
$250 billion
c)
$280 billion
d)
$282 billion
19.
What factors impact the effectiveness of advertising?
a)
Characteristics of the source, the message itself, and the audience
b)
Media ownership and media consumption
c)
Media violence and social control
d)
None of the above
20.
What types of messages does administrative research analyze?
a)
Messages that result in a particular type of outcome in individuals
b)
Processes of social control and power structures
c)
Violence in the media
d)
Broader studies of media effects
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