WorksheetsMarketing Review
Total questions: 15
Worksheet time: 29mins
What are the four parts of the marketing mix?
price, process, promotion, product
product, place, price & position
price, plan, promotion & place
product, place, price & promotion
Define price competition.
Strategy to be the lowest price seller
Strategy to sell more than your competitor
Strategy to be the highest-price seller.
Strategy to purchase the cheapest goods
What is competition?
A struggle among companies for customers
A group of people that an org focuses on as part of the marketing plan
A service that is provided to the customer.
Process of developing, promoting, & distributing products or goods/services
What is marketing?
Customers w/ shared needs who have the desire & ability to buy a product
Products and services provided to a customer
Process of developing, promoting,& distribution products, goods, & services
Statistics that describe the population in terms of person characteristics
Which of these is NOT an example of digital marketing?
Banner advertising
Personal Selling
E-mail campaigns
Viral marketing
The gathering of information to make business decisions.
marketing research
product decisions
goals and objectives
branding
The customer is a part of the marketing mix and should be the target of all marketing efforts
True
False
When thinking about the customers, what changes all the time in marketing ?
business growth
marketing plans
wants and needs
advertisement
Which of the 4 P's concerns how much a customer pays for the good/service being offered?
price
product
promotion
place
Sales promotion can involve all of the following except _______.
loyalty program
samples
moving to a new location
coupons
Which of the following things should be considered when looking at your customer?
age
gender
income
all of the above
The “4 P’s” are closely linked and should not be thought of as separate from each other.
True
False
How is a business most likely to increase sales of a premium branded product?
By cutting price
By increasing promotion
By using supermarkets for distribution
What does the overall marketing mix create?
the business objectives
the customer needs
the customer wants
a unique selling point for a product
Which part of the four P's of marketing effects the location and transportation of the product?
Place
Promotion
Price
Product
