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Marketing Mix

Total questions: 21

Worksheet time: 17mins

Name
Class
Date
1.
What is not part of the marketing mix (the 4Ps)?
a)
Product
b)
Person
c)
Price
d)
Promotion
2.

The marketing Mix has_________ elements.

a)

3

b)

2

c)

4

3.

Which part of the four P's pf marketing mix effects the location and transportation of the product

a)

Product

b)

Price

c)

Place

d)

Promotion

4.

When you see an advertisement for a store and decide to shop there, which of the marketing mix has succeeded ?

a)

Place

b)

Price

c)

Promotion

d)

Product

5.

What is not part of the marketing mix ?

a)

Place

b)

Product

c)

Price

d)

Person

6.

Is this ...

a)

Price?

b)

Place?

c)

Promotion?

d)

Product?

7.

Is this ....

a)

Place?

b)

Product?

c)

Promotion?

d)

Price?

8.

Is this...

a)

Place?

b)

Product?

c)

Promotion?

d)

Price?

9.

Is this...

a)

Price?

b)

Promotion?

c)

Place?

d)

Product?

10.

Any goods and services a business sells

a)

advertising

b)

product

c)

market segment

d)

profit

11.

When customers rushed to H&M to buy jeans for $19.99, the Gap decided to offer customers a similar discount. Under which marketing function does this action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

12.

A cell phone manufacturing company is working to improve its least popular cell phone. Under which marketing function does this action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

13.

Sean is trying to decide where he should locate his new business. Under which marketing function does this action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

14.

Paul owns a small sandwich shop. He has been so successful that he is going to open a second shop. He is trying to decide where the shop should be located. Under which marketing function would his action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

15.

Coca-Cola decided to offer a new type of soft drink called Coke 2. Under which marketing function does this decision fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

16.
What is not part of the marketing mix (the 4Ps)?
a)
Product
b)
Person
c)
Price
d)
Promotion
17.
When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 
a)
presentation
b)
product
c)
place
d)
promotion
18.
Product, price, place, and promotion make up the _____________________.
a)
Marketing Concept
b)
Marketing Mix
c)
Marketing Oriented
d)
Marketing Behavior
19.

Mary's Muffin Shop has been in business for three years. Since the shop has been so successful, Mary is looking for a location for a second shop. Under which marketing function does this action fall?

a)

Price

b)

Product

c)

Place

d)

Promotion

20.

Which "P" in the marketing mix represents the actual physical item or service being offered to customers?

a)

A) Promotion

b)

B) Price

c)

C) People

d)

D) Product

21.

Premiums, displays, coupons, and loyalty programs are all types of sales promotions.

a)

True

b)

False