WorksheetsMarketing Mix
Total questions: 21
Worksheet time: 17mins
The marketing Mix has_________ elements.
3
2
4
Which part of the four P's pf marketing mix effects the location and transportation of the product
Product
Price
Place
Promotion
When you see an advertisement for a store and decide to shop there, which of the marketing mix has succeeded ?
Place
Price
Promotion
Product
What is not part of the marketing mix ?
Place
Product
Price
Person
Is this ...
Price?
Place?
Promotion?
Product?
Is this ....
Place?
Product?
Promotion?
Price?
Is this...
Place?
Product?
Promotion?
Price?
Is this...
Price?
Promotion?
Place?
Product?
Any goods and services a business sells
advertising
product
market segment
profit
When customers rushed to H&M to buy jeans for $19.99, the Gap decided to offer customers a similar discount. Under which marketing function does this action fall?
Place
Price
Product
Promotion
A cell phone manufacturing company is working to improve its least popular cell phone. Under which marketing function does this action fall?
Place
Price
Product
Promotion
Sean is trying to decide where he should locate his new business. Under which marketing function does this action fall?
Place
Price
Product
Promotion
Paul owns a small sandwich shop. He has been so successful that he is going to open a second shop. He is trying to decide where the shop should be located. Under which marketing function would his action fall?
Place
Price
Product
Promotion
Coca-Cola decided to offer a new type of soft drink called Coke 2. Under which marketing function does this decision fall?
Place
Price
Product
Promotion
Mary's Muffin Shop has been in business for three years. Since the shop has been so successful, Mary is looking for a location for a second shop. Under which marketing function does this action fall?
Price
Product
Place
Promotion
Which "P" in the marketing mix represents the actual physical item or service being offered to customers?
A) Promotion
B) Price
C) People
D) Product
Premiums, displays, coupons, and loyalty programs are all types of sales promotions.
True
False
