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PR Midterm Quiz

Total questions: 25

Worksheet time: 13mins

Name
Class
Date
1.

Which of the following is not a characteristic of sport public relations?

a)

Brand/Branding

b)

Focus on Communications

c)

Stability in the environment

d)

None of the listed

2.

Broadly speaking, what are the two primary benefits of public relations to sport organizations?

a)

Gain social media followers and negative publicity

b)

Generate Buzz and following

c)

To build and protect the brand

d)

To secure media placements and funding

3.

Research indicates that effective social media communication should employ:

a)

As many facts as possible

b)

Storytelling

c)

Statistics

d)

Dry humour

4.

Components of an organizations Brand include:

a)

Name, logo and colours

b)

How the organization behaves/holds itself in stature

c)

What the organization says

d)

All of the listed options

5.

Organizational news releases should focus on:

a)

Athletes and coaches

b)

The media

c)

Positive messaging only

d)

Anything relative to the organization

6.

Which element of a news release contains the headline?

a)

A header

b)

A footer

c)

A corner

d)

Boilerplate

7.

Which element of the news release contains standard information that communicates the organization's position on a story?

a)

A header

b)

The body

c)

Boilerplate

d)

None of the listed

8.

An unedited video that a sports organization provides to a television station is called a:

a)

A video news release

b)

Snippet

c)

B-roll

d)

V-roll

9.

Which interview tip acknowledges a point but pivots to something more positive?

a)

Flagging

b)

Hooking

c)

Bridging

d)

Fencing

10.

Which interview tip leads a reporter to ask the next question?

a)

Flagging

b)

Honking

c)

Hooking

d)

Holding

11.

__________ is the way individuals, particularly athletes, express themselves on social media.

a)

X

b)

Off the record

c)

Self-Presentation

d)

Instagram

12.

Many posters have a corporate _______ that helps underwrite the production costs.

a)

Ninja

b)

Promoter

c)

Key sponsor

d)

Distributor

13.

Which first form of mass media had the earliest impact on sport?

a)

Radio

b)

Print

c)

Television

d)

Amazon (streaming)

14.

The ________ rate is the number of website visitors that eventually completes a defined action, such as a purchase or sign up, divided by the site’s total number of visitors.

a)

Service

b)

Conversion

c)

Click-thru

d)

Engagement

15.

Photos, produced video, and live video are all examples of what?

a)

Hashtags

b)

Media Content

c)

Social Networking

d)

Virtual Communities

16.

Public relations can play an important role in helping the organization build its brand, which is:

a)

Company logo or symbol

b)

Team name

c)

Intangibles associated with the organization

d)

All of the listed options

17.

Internal sport stakeholders would be:

a)

Employees

b)

Investors

c)

Customers

d)

Employees and Investors only

18.

Generating publicity, managing social and digital media(s) and offering media and statistical services are all activities involved with:

a)

Player relations

b)

Team relations

c)

Media relations

d)

Community relations

19.

__________ is the fundamental of communication that is focused on listening and respect for one another. 

a)

Turn-taking

b)

Empathy

c)

Introspection

d)

None of the listed- I have no time to listen

20.

To improve self understanding, the fundamental communication used would be:

a)

Turn-taking

b)

Introspection

c)

Empathy

d)

Pausing

21.

According to Zeki, 2009, something as basic as ________________ for children can be difficult to maintain, even though it is considered the most critical part of non-verbal communication.

a)

Eye contact

b)

Speech/verbal discussion

c)

Attention span

d)

Empathy

22.

It is important to encourage a culture of creating space for others to speak, as they may need more time to process discussion points. This is called:

a)

Capturing the pause

b)

Valuing the pause

c)

Releasing the pause

d)

Clearing a path

23.

A strategic communication process that builds mutually beneficial relationships between organizations and their publics defines:

a)

Public relations

b)

Sport relationships

c)

MARCOM

d)

Win-win

24.

Driving positivity and connection with communication between organizations and public (fans) is the key purpose of:

a)

Public relations

b)

Social media

c)

Public speaking

d)

Community outreach

25.

Critical component(s) that are valuable and meaningful to the public are:

a)

Reputation and Branding

b)

Processing

c)

Amount of followers on socials

d)

Branding only