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WorksheetsPR Midterm Quiz
Total questions: 25
Worksheet time: 13mins
Which of the following is not a characteristic of sport public relations?
Brand/Branding
Focus on Communications
Stability in the environment
None of the listed
Broadly speaking, what are the two primary benefits of public relations to sport organizations?
Gain social media followers and negative publicity
Generate Buzz and following
To build and protect the brand
To secure media placements and funding
Research indicates that effective social media communication should employ:
As many facts as possible
Storytelling
Statistics
Dry humour
Components of an organizations Brand include:
Name, logo and colours
How the organization behaves/holds itself in stature
What the organization says
All of the listed options
Organizational news releases should focus on:
Athletes and coaches
The media
Positive messaging only
Anything relative to the organization
Which element of a news release contains the headline?
A header
A footer
A corner
Boilerplate
Which element of the news release contains standard information that communicates the organization's position on a story?
A header
The body
Boilerplate
None of the listed
An unedited video that a sports organization provides to a television station is called a:
A video news release
Snippet
B-roll
V-roll
Which interview tip acknowledges a point but pivots to something more positive?
Flagging
Hooking
Bridging
Fencing
Which interview tip leads a reporter to ask the next question?
Flagging
Honking
Hooking
Holding
__________ is the way individuals, particularly athletes, express themselves on social media.
X
Off the record
Self-Presentation
Many posters have a corporate _______ that helps underwrite the production costs.
Ninja
Promoter
Key sponsor
Distributor
Which first form of mass media had the earliest impact on sport?
Radio
Television
Amazon (streaming)
The ________ rate is the number of website visitors that eventually completes a defined action, such as a purchase or sign up, divided by the site’s total number of visitors.
Service
Conversion
Click-thru
Engagement
Photos, produced video, and live video are all examples of what?
Hashtags
Media Content
Social Networking
Virtual Communities
Public relations can play an important role in helping the organization build its brand, which is:
Company logo or symbol
Team name
Intangibles associated with the organization
All of the listed options
Internal sport stakeholders would be:
Employees
Investors
Customers
Employees and Investors only
Generating publicity, managing social and digital media(s) and offering media and statistical services are all activities involved with:
Player relations
Team relations
Media relations
Community relations
__________ is the fundamental of communication that is focused on listening and respect for one another.
Turn-taking
Empathy
Introspection
None of the listed- I have no time to listen
To improve self understanding, the fundamental communication used would be:
Turn-taking
Introspection
Empathy
Pausing
According to Zeki, 2009, something as basic as ________________ for children can be difficult to maintain, even though it is considered the most critical part of non-verbal communication.
Eye contact
Speech/verbal discussion
Attention span
Empathy
It is important to encourage a culture of creating space for others to speak, as they may need more time to process discussion points. This is called:
Capturing the pause
Valuing the pause
Releasing the pause
Clearing a path
A strategic communication process that builds mutually beneficial relationships between organizations and their publics defines:
Public relations
Sport relationships
MARCOM
Win-win
Driving positivity and connection with communication between organizations and public (fans) is the key purpose of:
Public relations
Social media
Public speaking
Community outreach
Critical component(s) that are valuable and meaningful to the public are:
Reputation and Branding
Processing
Amount of followers on socials
Branding only
