Maggie is the social media strategist for the toy section in a department store. The store is developing a new line of remote-controlled cars for young children. She is developing the social media campaign for the rollout of these cars. She has identified the target audience and developed a persona to match. She knows the primary social media platforms used by the target audience. She is working on SMART goals to sell at least 5,000 cars within six months. What stage is Maggie's social media campaign in?

The social media team is doing their annual risk analysis of the social media accounts and strategies. They have completed an audit of all social media accounts and policies. They held brainstorming sessions to analyze recent crises. What stage are they in?

Sean led the social media team through a SWOT analysis. They identified negative comments that go viral as a threat. How can they reduce the impact of this threat while building an online community?

Lisa has been asked to create an infographic for the company's annual business review with employees. Which of the following is a best practice to follow?

Joe wants to grow his home repair business and hire two or three employees. He has learned about the social media funnel and decides to do a social media campaign. Once he launches the campaign how will he know if the first stages of the social media funnel are being met?

A local computer repair company recently had a customer that was happy with the repair of her iPad. She shared the repair company's posts on her personal social media network. What kind of social media communication is this?

Helen works for a company that sells hair accessories. She is building an online advertising campaign. She will have advertisements appear on social media and blogging sites dedicated to fashion. She is outsourcing this work and has been given a quote of two cents per click. What kind of advertising payment model is this?

Peter is the moderator for the company's social media accounts. It is his responsibility to detect a potential crisis before it goes viral. Which of the following are some of the things he should monitor?

An online toy company reviews social media big data using metrics to measure engagement. What kind of big data strategy is this?

Ed sells social media services. He has a promotion that features weekly social media posts and an event calendar. What type of business would benefit from this offer?

A local sports store is reviewing their social media strategies. Based on what they have learned, they are adjusting one of their personas. This will also require a few changes to some of the tactics used in the campaign. What is the store currently engaged in?

The social media team has finished the preparation and planning stages for the next social media campaign. What should be the first step in the 'Development stage'?

Bill is a summer intern for a large marketing company. He is trying to understand why a workflow for a social media campaign is important. Which of the following is a correct explanation of a workflow?

A software development company allows employees to be on social media during the lunch hour. Recently, they have become concerned about plans for future software being leaked over social media. What kind of risk is this?

Leo wrote a SMART goal for the next social media campaign. Which part of a SMART goal describes what and where social media activity will occur?

Ralph has gathered data from social media sites. He is using predictive modeling to anticipate what the user behavior will be. Which strategy is being used to analyze the data?

Carl is a social media strategist in charge of all corporate social media campaigns. He is creating the budget for a new, upcoming campaign. Which stage of a social media campaign is he currently in?

An extreme sports facility is using social media to provide information about sporting events. They have created a fake character named Emilio, who is a BMX enthusiast. They post short cartoon videos of Emilio doing various tricks and offering tips. What is Emilio?

Carl's social media team has just finished posting content for a social media campaign. They have captured data to measure the metrics with. What is the next and final stage of this social media campaign?

Mario designed the next social media campaign to support A/B testing. He feels that he can learn which headlines work better than others. What is Mario ultimately trying to do?

Mary is creating a budget for the next social media campaign. She needs to know what the potential cost-per-acquisition (CPA) will be. She is calculating the CPA from the last campaign to use as a reference. Which of the following will provide the right information?

Sophia wants to introduce customer stories into the next social media campaign. The campaign will encourage the audience to post a success story from using one of the company's products. She asks her team how they can make this new idea fun and exciting so that the engagement is high. Which of the following ideas would work best?

Elena is presenting two infographics for review by her team. They are concerned that the business data on one infographic is still too complex to quickly understand. What can she do to resolve this issue?

Bonita is holding a workshop with her social media team this morning. She wants the group to come up with ideas for handling social media campaigns that do not meet their goals. Which of the following would be a good prompt to kick off the meeting?

Ines is explaining the 90-9-1 rule to a coworker. Which of the following is an accurate statement about this rule?

A local school district wants to improve its emergency communication with the public. The board wants the principals to write a goal for improvement in this area. Which of the following would be a good SMART goal?

Rio is a social media analyst at a magazine company. The articles are geared toward executives. They currently post on Twitter and want to add another social media platform. Which of the following would be the best fit for their audience type?

Riko is the manager for the social media team. There is a problem with the budget for the advertising campaign they are working on. The actual costs are larger than the planned budget. How can the team reduce the cost to stay aligned with the budget?

Bev is a project manager on the social media team for the Asia divisions of the company. Which of the following is she responsible for?

Bill is the social media team director. He is talking to his vice president about a recent incident where an employee used bad language on social media during business hours. Someone commented on the employee's post and mentioned the company's name. Which of the following policies will they decide to review?

A solar panel installation company wants to expand into a new state. They want to learn what homeowners understand about solar panels. They post a series of questions on their social media platforms to gather information and ideas to expand in this new area. The posts go viral, and they collect thousands of responses, questions and criticisms. What is this behavior called?

Company A holds webinars to review the next software release. Rico wants to add social media features to these webinars. He says it will improve audience engagement. Which of the following supports his position?

Paz has a business teaching new people how to windsurf. He wants to use social media to increase his business rather quickly. He has images and videos to use in a campaign. Which platform would be a good first choice?

Company A sells assistive equipment for elderly people. They are wondering if a social media campaign would boost sales. What is one of the first things they should do before making a decision?

An organic supplement company wants to grow its business. They have approached a popular celebrity, who also writes a blog about benefits of organically grown foods. They want to provide her with samples of their products and ask her to mention them in her blogs. They will then post her blog entries on their own social media platform. What strategy is the company using?

Which of the following is also known as the Pareto Principle?

A store selling car stereos has completed their social media audit. They are ready to review how well the social media campaigns are working. Which of the following will help the company identify areas for improvement?

Rylie has been asked to recommend analytical tools for studying social media data. She has chosen a tool that will work on all social media sites that the company uses. Which of the following describes this type of tool?

Hyun-Ae is the new marketing manager for a company that is launching a social media campaign soon. As she reviews the plan, she notices that the advantages are listed but not the disadvantages. She will be bringing this concern to the team. How can she explain how vital this information is?

Sonja is the moderator for the company's social media accounts. She reviews them for any threats that can damage the company brand. Sonja was hospitalized two nights ago from a car accident. This morning Sonja's boss is called into an urgent meeting by the leadership. They are upset that comments about an older product were negative and went viral. What weakness did Sonja's boss ignore that harmed the company's brand?

Why is it hard for a company to calculate the return on its investment (ROI) for social media campaigns?

Lena's team monitors the company's social media account. They are aware that quality posts are harder to write than writing for newspapers. Which properties will classify a post as high-quality?

The social media marketing team will soon do their yearly review of all social media plans. The manager of the team is concerned that the strategies have become dull and predictable. He wants to kick off the meeting with the prompt: "How can we keep our social media campaigns fresh and current?" Which of the following would be a good response from the team?

A local hobby store wants to use social media for promotional campaigns. They have defined their target audience into regional adult females who already craft. They would like to now segment the audience by their lifestyle. What type of segmentation is this?

What is the other term used for the preprocessing process?

Mary's social media team received warnings from the legal department. Recent posts are in violation of copyright laws. After removing those posts, what step should Mary do next?

John is reviewing comments on the company's social media posts. At the same time, he is classifying them by product interest areas. He will use the information he gathers to improve his campaigns. What is he doing?

Sally is selecting metrics for an upcoming campaign on Snapchat. Which of the following metrics could she use?

Marco is a social media analyst for Company A. His main responsibility is to define the needs and values for a targeted audience. He uses the Schwartz Theory of Basic Human Values to help in this effort. Which of the ten values in this theory is about social status and prestige?

Gary is the social media risk manager for a medical company. He has put a strategy in place and trained the company on risk awareness. What additional tasks should be performed?

Angie is looking for relationships in a social network. She took the data and created graphs. What measurement will she use to see when someone on your friends list has a friend who becomes your friend?

Leona is the graphic designer for the social media team. She is working on media for the upcoming campaign where the target audience is parents of young children. What type of images will be effective in this campaign?

Matt owns a home building company. He is looking for new locations to build houses. He used an outside source that has multiple systems to capture and analyze data. Data was quickly gathered from social media sites, property taxes, and commercial development projects. The analysis did not provide meaningful results. What was missed?

Jeff is the social media manager for a company that builds and sells electric guitars. He is running a few social media campaigns on different platforms to promote a new guitar. His boss has asked for a report on how their followers have responded to the campaigns. What kind of report should he provide?