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WorksheetsStukent Chapter 3 Quiz Review
Total questions: 10
Worksheet time: 5mins
True or False: Qualitative data represent the motivations or the “whys” behind much of the
data counted with numbers.
True
False
What is the act of gathering information relative
to a company’s actions and the factors that affect
the space in which the company operates?
Real time Research
Market Research
Data Analyziz
Database Marketing
True or False: Conducting a focus group is a good
way for a company to gather secondary data since assembled participants provide responses and perspectives relative to provided topics.
True
False
Which of the following is not presented in the chapter as what research helps a company do?
Better identify target markets
Build brand credibility
Determine possibilities regarding potential customers
Find ways to alter demographic information
Which of the following is not presented in the
chapter as a tip for purchase tracking?
Look for combinations
Give attention to promotions
Consider customer preferences
Have a moderator
True or False: A mistake that marketers could
make is counting correlation as causation.
True
False
True or False: According to the chapter, news
articles are recommended for secondary research.
True
False
Brand ________ is represented in how a consumer feels about a given brand.
Awareness
Perception
Analysis
Correlation
These are various characteristics used to identify individuals and often applied in grouping people
in determined categories.
Demographics
Qualitative Data
Quantitative Data
Respondents
Tips for purchase tracking include 1) Look for combinations, 2) Give attention to promotions,
and 3) ________.
Represent your target market
Consider customer preferences
Research the organization
Read Abstracts
