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Marketing Quiz

Total questions: 10

Worksheet time: 6mins

Name
Class
Date
1.

What is the purpose of advertising in marketing?

a)

To buy products from the market

b)

To sell your product to a distribution channel

c)

To tell people about your amazing product

d)

To conduct market research

2.

Who is considered a buyer in marketing terms?

a)

A person who sells products

b)

A person who markets the product

c)

A person who buys your product

d)

A person who does market research

3.

What does competitive advantage refer to?

a)

The price of your product compared to others

b)

What makes you different from your competitors

c)

The person who buys your product

d)

The way you advertise your product

4.

What is a distribution channel?

a)

The price at which a product is sold

b)

The location where a product is manufactured

c)

The method of conducting market research

d)

The way the product is sold

5.

Which of the following is NOT one of the four P's of marketing mix?

a)

Price

b)

Promotion

c)

Place

d)

Performance

6.

What is the most important part of the business according to the marketing mix?

a)

Price

b)

Product

c)

Promotion

d)

Place

7.

What is market research?

a)

Deciding where to sell your product

b)

Finding the best price for your product

c)

Understanding what your customers want

d)

Choosing the best advertising method

8.

The distribution channel is the way the product is

(a)  

9.

Who are the people in your target market?

a)

The people who sell your product

b)

The people who are in the distribution channel

c)

The people who will most likely buy your product

d)

The people who help you with market research

10.

What does 'value' refer to in marketing?

a)

The cost of production for an item

b)

The profit margin on an item

c)

How important the item is to customers

d)

The price at which an item is sold