wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

Int Mktg 5 SWOT PESTLE

Total questions: 119

Worksheet time: 1hrs 27mins

Name
Class
Date
1.

What does S stand for in SWOT?

a)

small

b)

strong

c)

strengths

d)

slow

2.

What does W in SWOT stand for?

a)

weather

b)

weaknesses

c)

wrong

d)

wide

3.

What does O in SWOT stand for?

a)

open

b)

only

c)

opportunities

d)

open-minded

4.

What does T in SWOT stand for?

a)

true

b)

threats

c)

trade

d)

troubles

5.

Positive and controllable factors that contribute to the success of parks

a)

Strength

b)

Weaknesses

c)

Opportunities

d)

Threat

6.

Negative factors that are beyond the control of the Parks Management.

a)

Strength

b)

Weaknesses

c)

Opportunities

d)

Threat

7.

Positive factors that are not within the control of the business.

a)

Strength

b)

Weaknesses

c)

Opportunities

d)

Threat

8.

 

Internal resources such as skilled, knowledgeable staff.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

9.

Things your company lacks.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

10.

Things your competitor does better than you.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

11.

Resource limitations.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

12.

The information in the SWOT must be?

a)

Honest and Real

b)

Theoretical

c)

Unrealistic

d)

Based on future events

13.

Negative press/media coverage.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

14.

You conduct a SWOT analysis and find out that a new competitor is opening within 5 miles of your store. This would be considered a __________.

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

15.

By identifying areas under the weaknesses section, how does this help you develop?

a)

So that you can avoid them.

b)

So that you can pretend they don't exist and ignore them

c)

Use them to identify areas for development and focus on them

d)

By allowing other people to see them and use them against you.

16.

Negative factors that are beyond the control of the business.

a)

Strength

b)

Weaknesses

c)

Opportunities

d)

Threats

17.

Positive and controllable factors that contribute to the business’ success.

a)

Strength

b)

Weaknesses

c)

Opportunities

d)

Threats

18.

New and popular products are being introduced in the market from other competitors.

a)

Strength

b)

Weaknesses

c)

Opportunities

d)

Threats

19.

The business space has a limited capacity to entertain many customers at the same time.

a)

Strength

b)

Weaknesses

c)

Opportunities

d)

Threats

20.

The small nature of the business enables it to provide excellent customer care because the small amount of work allows its staff to devote more time to customers.

a)

Strength

b)

Weaknesses

c)

Opportunities

d)

Threats

21.

Which one is a STRENGTH for McDonald’s?

a)

Having the largest fast food market share in the world

b)

The idea to add home meal delivery

c)

Lawsuits against McDonald’s

d)

Unhealthy food

22.

Which one is a WEAKNESS for McDonald’s?

a)

Changing customer habits and new customer groups

b)

$2 million advertising budget

c)

Lawsuits against McDonald’s

d)

High employee turnover

23.

Which one is an OPPORTUNITY for McDonald’s?

a)

Local fast food restaurant chains

b)

The idea to add home meal delivery

c)

Existing partnerships with many big brand names

d)

Negative publicity

24.

Which one is a THREAT for McDonald’s?

a)

An unhealthy food menu

b)

Brand recognition valued at $40 billion

c)

Creating new menu items for changing customer habits and new customer groups

d)

Trend towards healthy eating

25.

A change in customers' likes and interests may be seen as a/n

a)

Opportunity

b)

Strength

c)

Weakness

d)

Threat

26.

Internal factors that may limit a company's ability to achieve its goals would be known as a

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

27.

If a business conducts a SWOT analysis to decide whether or not to expand, which of the following would be categorized as an opportunity?

a)

money is available for the expansion

b)

new competition could enter the market

c)

there is a potential for increased profits

d)

company expenses have increased

28.

Which option below lists the internal factors of a SWOT analysis?

a)

Strengths and Opportunities

b)

Weaknesses and Threats

c)

Weaknesses and Strengths

d)

Threats and Opportunities

29.

Which option below lists the external factors of a SWOT analysis?

a)

Strengths and Opportunities

b)

Weaknesses and Threats

c)

Weaknesses and Strengths

d)

Threats and Opportunities

30.

A damaged reputation would be considered a (n)

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

31.

You are conducting a SWOT analysis and find out that a new competitor is opening within 5 miles of your store. This would be considered a (a)   .

32.

Great customer service would be considered a (n)

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

33.

External factors that a company may be able to take advantage of would be listed under

a)

Threats

b)

Opportunities

c)

Strengths

d)

Weaknesses

34.

When your competitors have access to better channels of distribution, that would be considered a(n)

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

35.

Elements in the environment, not under your control, that could cause trouble for the business are

a)

Threats

b)

Weaknesses

c)

Opportunities

d)

Threats

36.

SWOT stands for?

a)

Strengths, Wellbeing, Opportunities, Threat

b)

Sudden Weaknesses, Outstanding Threats

c)

Strengths, Weaknesses, Opportunities, Threats

d)

Social Ways of Overcoming Threats

37.

A SWOT analysis looks at?

a)

The Internal Factors only

b)

Both internal and external Factors

c)

The external factors only

d)

None of the above

38.

Strengths and Weaknesses look at:

a)

The internal factors affecting a business

b)

The external factors affecting a business

c)

The future of the business

d)

None of the above

39.

Opportunities and Threats look at:

a)

The internal factors affecting a business

b)

The external factors affecting a business

c)

The future of the business

d)

None of the above

40.

Identify a weakness from the following

a)

Overseas demand for a product

b)

Falling number of customers within specific age group

c)

Making a profit

d)

Poor quality goods

41.

Identify an opportunity from the options below:

a)

New market opened up

b)

Minimum wage so higher wages have to be paid

c)

Negative publicity

d)

Good financial situation

42.

Identify a threat from the list below:

a)

New market opened up

b)

Competitor opening a new outlet next to your business

c)

Poor staff training

d)

Expansion overseas

43.

A SWOT analysis examines the internal and external business environment.

a)

True

b)

False

44.

Mr Jonas a culinary chef has been a chef for 3 years, and he has a dream to open his own restaurant. He has found the perfect space for his restaurant and has enough capital to start his business. However, Mr Jonas has no entrepreneurial skills and doesn’t know the first thing about starting a business even though he is a cook. Mr Jonas would like to open a steak house restaurant but the location he chose for his business already has 3 steak house restaurants. Mr Jonas has passion, he has Capital and he is a hard worker.    

 Identify threats that Mr Jonas might face during the process of starting his business?  (ANA)

a)

he has no entrepreneurial skills and this may influence his business negatively.

b)

He has to many competitors and it might put a strain on Mr Jonas potential customer base.

c)

He is a hard worker and he has passion this may blur his vision in seeing the potential threats to his dream.

d)

Mr Jonas has sufficient Capital and with money he can make his business appealing to potential customers.

45.

What is the purpose of performing a SWOT Analysis? (CRE)

a)

Identifies internal and external factors that may affect the business future performance.

b)

Access a organisations performance

c)

Evaluates whether the business venture is a good idea.

d)

Gives the management team a broader view on the potential opportunity

46.

Identify 5 steps in how to write up a good swot analysis?(ANA)

a)

Draw conclusions, Determine the objectives, create a grid, label each box, add strengths and weaknesses.

b)

Add strengths and weaknesses, identify opportunities and threats, determine the objectives, sort by importance, draw conclusions.

c)

Determine the objectives, create a grid, label each box, add strengths and weaknesses, draw conclusions.

47.

What would be a potential threat to a business?(EVA)

a)

Changes in technology and markets e.g. The internet.

b)

Ability to prioritize

c)

Flexibility

d)

Intrusions in the market

48.

Determine a potential weakness that Mr Jonas has?(APP)

a)

Self-critical/sensitive

b)

Attention to detail

c)

Interpersonal skills

d)

Property losses and liabilities

49.

Give an example of 2 potential threats to a business?(APP)

a)

Business interruptions, electronic data breaches

b)

Liability losses, local and global events

c)

Changes in government policy, self confidence

d)

Resilience, optimistic

50.

When assessing on the businesses external environment the owner is concerned with?(APP)

a)

Opportunities and Threats

b)

weaknesses and threats

c)

strengths and weaknesses

d)

strengths and opportunities

51.

What does the acronym SWOT stands for?(EVA)

a)

Strengths, Weaknesses, Obligations, Threats

b)

Strengths, Weaknesses, Opportunities, Threats

c)

Strengths, Weak points, Opportunities, Threats

d)

Strengths, Weaknesses, Opportunities, Time

52.

Why is it important for the business to evaluate managerial decisions using a SWOT analysis? (UND)

a)

It analysis strengths, weaknesses, obligations and threats

b)

It analysis strong points, weak points, opportunities and threats

c)

It analysis strengths, weaknesses, opportunities and threats

d)

It analysis strengths, weaknesses, opportunities and time

53.

Mr. Jonas has conducted a SWOT analysis for his restaurant. What should his next step be? (CRE)

a)

Making sure that weaknesses are offset by the strengths and threats are turned into opportunities.

b)

Making sure that weaknesses are offset by opportunities and threats are turned into strengths.

c)

Making sure that strengths are offset by weaknesses and opportunities and turned into threats.

d)

Making sure that opportunities are offset by threats and strengths are turned into weaknesses.

54.

The first step Mr. Jonas consider determining the feasibly of a new project or expansion project is to determine? (REM)

a)

External strengths and threats

b)

External weaknesses and opportunities

c)

Internal opportunities and threats

d)

Internal strengths and weaknesses

55.

Mr. Jonas discovered that a new competitor has entered the market. At which stage of the SWOT analysis would this discovery probably be made? (ANA)

a)

Analysis of strengths

b)

Analysis of weaknesses

c)

Analysis of opportunities

d)

Analysis of threats

56.

During the SWOT analysis Mr. Jonas has learned that another restaurant will be opening soon at the same location. He believes that consumers will be more interested in the new restaurant. Where would you analyses this information in your SWOT analysis?(REM)

a)

strengths

b)

weaknesses

c)

opportunities

d)

threats

57.

A full SWOT analysis is utilized on the market environment. (UND)

a)

true

b)

false

58.

A SWOT analysis examines internal and external environment. (REM)

a)

true

b)

false

59.

What does the P in PESTLE stand for?

(a)  

60.

What is a PESTLE analysis?

a)

To check external factors (outside of a business) that can influence your marketing activity

b)

To check internal factors (inside of a business) that can influence your marketing activity

61.

When is PESTLE analysis useful?

a)

When closing a business

b)

When hiring new staff

c)

When starting a new business

62.

What is 'S' in PESTLE Analysis

a)

Strength

b)

Straight

c)

Social

63.

What do we check in 'Political Analysis' in PESTLE?

a)

Evaluating trends in society and culture that can affect the business

b)

Checking government. decisions which can effect your business

c)

Analysing the strength of an economy

d)

Analysing changes in technology that can impact your business

e)

Examining the law to understand how it can influence the business

64.

What do we check in 'Legal Analysis' in PESTLE?

a)

Evaluating trends in society and culture that can affect the business

b)

Checking government. decisions which can effect your business

c)

Analysing the strength of an economy

d)

Analysing changes in technology that can impact your business

e)

Examining the law to understand how it can influence the business

65.

What do we check in 'Environmental Analysis' in PESTLE?

a)

Evaluating trends in society and culture that can affect the business

b)

Checking government. decisions which can effect your business

c)

Evaluating environmental issues that will affect the business

d)

Analysing changes in technology that can impact your business

e)

Examining the law to understand how it can influence the business

66.

Parents cannot afford after school clubs due to cost of living increasing

a)

Political

b)

Economic

c)

Social

d)

Technological

e)

Environmental/Ethics

67.

Child protection legislation

a)

Political

b)

Economic

c)

Social

d)

Legal

e)

Environmental/Ethics

68.

Decrease/Increase in birth rate affecting school admissions

a)

Political

b)

Economic

c)

Social

d)

Technological

e)

Legal

69.

Online security issues of illegal/disturbing images

a)

Political

b)

Economic

c)

Technological

d)

Environment/Ethics

e)

Legal

70.

Political Factors can include:

a)

Government Policy

b)

Government debt

c)

The trade union

d)

Economic Growth

71.

Legal factors can include:

a)

Health clubs

b)

Heath and fitness

c)

Health and safety

d)

Health and cycling

72.

PESTLE is a situational analysis tool which helps a business to analyse the external factors that affect their business.

a)

True

b)

False

73.

The 'P' stands for 'Political' what can the UK government do to affect your business? Click all that you think apply.

a)

Increase taxes

b)

Pay you money

c)

Offer funding grants to help your business grow

d)

Change business policies eg Covid-19 and how your business handles it.

74.

'S' is for social, which of these social factors do you think could affect your business, tick all that apply:

a)

Population growth

b)

Age distribution of the population

c)

Cultural barriers

d)

Trends

75.

Some economic factors that could affect your business are (tick all that apply)

a)

Having enough money to keep all your staff

b)

Being able to afford any interest increases (for the mortgage on a property for example or loans)

c)

Recession

d)

Environmental policies

76.

Technological is the 'T' in PESTLE, updates in technology could affect your business how: tick all that apply

a)

Artificial intelligence

b)

Cyber crime

c)

Consumer views

d)

Robotics

77.

The 'L' stands for Legal, how do you think your business may be affected? Tick all that apply:

a)

Equality Act when recruiting and looking after staff

b)

Disposable income

c)

An increase in the minimum wage

d)

Consumer protection laws

78.

Environmental factors that could affect your business are (tick all that apply).

a)

Regulations for the disposal of hazardous waste

b)

Noise pollution regulations

c)

Policies for reducing climate change

d)

Taxation policies

79.

Environmental Analysis is a special term that refers to the process of looking at the external socioeconomic issues in a business.

a)

TRUE

b)

FALSE

80.

PESTLE is not used in analyzing potential economic problems that may arise in small businesses that are about to established or are already established.

a)

TRUE

b)

FALSE

81.

P for the PESTLE mnemonic stands for

a)

Political

b)

Principal

c)

Phenomenon

d)

None of the above

82.

Political factors are usually bigger picture topics such as tax policy, trade policy, or foreign trade policy, whereas legal factors tend to be more specific and relate to topics such as discrimination laws, antitrust laws, or intellectual property laws

a)

TRUE

b)

FALSE

83.

I am concerned with which where I am to establish my business. What Part of the PESTLE analysis am I to look at?

a)

Political

b)

Environmental

c)

Legal

d)

Technological

84.

The method of manufacturing products are now outdated and takes a lot of time to produce and therefore causing me money. What part of the PESTLE analysis could have helped me with this specific problem?

a)

Political

b)

Enviromental

c)

Technological

d)

Legal

85.

PESTLE analysis does not encourage strategic thinking

a)

TRUE

b)

FALSE

86.

We look at the current trend of the country's economic growth or lack thereof. Which part of the PESTLE analysis concerns with this aspect?

a)

Political

b)

Environmental

c)

Technological

d)

None of the above

87.

Acquiring permits in establishing a business is a concern of what part of the PESTLE analysis?

a)

Legal

b)

Political

c)

Economic

d)

None of the above

88.

With a PESTLE analysis beforehand, you can foresee possible problems that may come your way before they do and come up with contingencies or even avoid it altogether.

a)

TRUE

b)

False

89.

It is ideal to use the PESTLE analysis only during if you have encountered a problem in your own business.

a)

TRUE

b)

FALSE

90.

PESTLE analysis makes you less effective and less profitable,

a)

TRUE

b)

FALSE

91.

When we do not account the countless Tax policies we have to abide in running a business, which PESTLE factor have we not applied?

a)

Political

b)

Economic

c)

Legal

d)

None of the Above

92.

The inclusion of the Inflation Rate as a determinant in running a business is one example of applying of what factors that could be seen in the PESTLE analysis?

a)

Political

b)

Legal

c)

Economic

d)

None of the above

93.

Location of business is not a significant factor in establishing one.

a)

TRUE

b)

FALSE

94.

PESTLE is....

a)

A business meeting

b)

A flight plan

c)

A PESTLE analysis is a framework to analyse the key factors (Political, Economic, Sociological, Technological, Legal and Environmental) influencing an organisation from the outside.

d)

A PESTLE analysis is a framework to analyse the key factors (Political, Economic, Sociological, Technological, Legal and Environmental) influencing an organisation from the inside.

95.

The P in PESTLE stands for...

a)

Political

b)

Party

c)

People

d)

Policy

96.

Co2 emissions are a PESTLE factor of...

a)

POLITICAL

b)

LEGAL

c)

ENVIRONMENTAL

d)

SOCIAL

97.

Brexit would fall under which PESTLE factor?

a)

Social

b)

Legal

c)

Political

d)

Technological

98.

The first E in PESTLE stands for....

a)

Effort

b)

Economical

c)

Excellent

d)

Entry

99.

The S in PESTLE stands for (a)  

100.

The T in PESTLE stands for...

a)

Tea

b)

Teaching

c)

Type

d)

Technological

101.

The L in PESTLE stands for (a)  

102.

The last E in PESTLE stands for

a)

Everyone

b)

Environment

c)

Empty

d)

Earth

103.

choosing a holiday based on it being Instagram worth is a factor of what?

a)

LEGAL

b)

POLITICAL

c)

SOCIAL

d)

ENVIRONMENTAL

104.

Extra border checks post Brexit are a PESTLE factor of...

a)

POLITICAL

b)

TECHNOLOGICAL

c)

LEGAL

d)

SOCIAL

105.

What is a PESTLE analysis?

a)

To check external factors (outside of a business) that can influence your marketing activity

b)

To check internal factors (inside of a business) that can influence your marketing activity

106.

When is PESTLE analysis useful?

a)

When closing a business

b)

When hiring new staff

c)

When starting a new business

107.

The PESTLE analysis examines __________ factors that can impact the effectiveness of a marketing campaign.

a)

three

b)

four

c)

five

d)

six

108.

What is 'P' in PESTLE Analysis

a)

Political

b)

Powerful

c)

Product

109.

What is 'E' in PESTLE Analysis

a)

External

b)

Economic

c)

Entrepreneur

110.

What is 'S' in PESTLE Analysis

a)

Strength

b)

Straight

c)

Social

111.

What is 'T' in PESTLE Analysis

a)

Training

b)

Techonolgical

c)

Timely

112.

What is 'L' in PESTLE Analysis

a)

Letter

b)

Lord

c)

Legal

d)

Law

113.

What is the last 'E' in PESTLE Analysis

a)

Entrepreneur

b)

Entry level

c)

Environmental

d)

Entity

114.

What do we check in 'Political Analysis' in PESTLE?

a)

Evaluating trends in society and culture that can affect the business

b)

Checking government. decisions which can effect your business

c)

Analysing the strength of an economy

d)

Analysing changes in technology that can impact your business

e)

Examining the law to understand how it can influence the business

115.

What do we check in 'Economic Analysis' in PESTLE?

a)

Evaluating trends in society and culture that can affect the business

b)

Checking government. decisions which can effect your business

c)

Analysing the strength of an economy

d)

Analysing changes in technology that can impact your business

e)

Examining the law to understand how it can influence the business

116.

What do we check in 'Social Analysis' in PESTLE?

a)

Evaluating trends in society and culture that can affect the business

b)

Checking government. decisions which can effect your business

c)

Analysing the strength of an economy

d)

Analysing changes in technology that can impact your business

e)

Examining the law to understand how it can influence the business

117.

What do we check in 'Technological Analysis' in PESTLE?

a)

Evaluating trends in society and culture that can affect the business

b)

Checking government. decisions which can effect your business

c)

Analysing the strength of an economy

d)

Analysing changes in technology that can impact your business

e)

Examining the law to understand how it can influence the business

118.

What do we check in 'Legal Analysis' in PESTLE?

a)

Evaluating trends in society and culture that can affect the business

b)

Checking government. decisions which can effect your business

c)

Analysing the strength of an economy

d)

Analysing changes in technology that can impact your business

e)

Examining the law to understand how it can influence the business

119.

What do we check in 'Environmental Analysis' in PESTLE?

a)

Evaluating trends in society and culture that can affect the business

b)

Checking government. decisions which can effect your business

c)

Evaluating environmental issues that will affect the business

d)

Analysing changes in technology that can impact your business

e)

Examining the law to understand how it can influence the business

Similar Resources on Wayground

Fashion Merchandising 1.01

116 questions

Fashion Merchandising 1.01

quiz

Worksheet

•

9th - 12th Grade

I'm Smarticus

117 questions

I'm Smarticus

quiz

Worksheet

•

12th Grade

Final Exam Financial Literacy

116 questions

Final Exam Financial Literacy

quiz

Worksheet

•

9th - 12th Grade

The Final Showdown- Econ

120 questions

The Final Showdown- Econ

quiz

Worksheet

•

11th Grade

Recopilación de Emprendimiento

119 questions

Recopilación de Emprendimiento

quiz

Worksheet

•

12th Grade