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Ent-Unit 2

Total questions: 19

Worksheet time: 10mins

Name
Class
Date
1.

Industry & Market evaluation does NOT include which of the following

a)

perceived and potential customers

b)

expected lifetime use

c)

break even point

d)

growth potential

2.

Lucy wants to start a photography business, she needs money to buy a camera and lenses, start a website, and pay for advertising. This money is called

a)

Capital

b)

Breakeven Point

c)

Profit Margins

d)

ROI

3.

Spencer used copyrights and trademarks to protect his ___________________, allowing his product to stand out and be more valuable.

a)

streamlined process

b)

Advantages

c)

Intellectual property

d)

Partnerships

4.

Which of the following is NOT included in evaluating management & the team?

a)

Collaboration

b)

Mentoring

c)

Recognizing strengths and weaknesses

d)

streamlined processes

5.

Which of the following will NOT enhance creative activities?

a)

Not tolerating failure

b)

Create a trusting environment

c)

Welcome and accept change

d)

encourage curiosity

6.

Which step of the design thinking process involves learning about your customer?

a)

empathy

b)

ideation

c)

prototyping

7.

Which part of the design thinking process involves developing new ideas and solutions?

a)

empathy

b)

ideation

c)

prototyping

8.

Which of the steps of design thinking involves experimenting with solutions?

a)

empathy

b)

ideation

c)

prototyping

9.

Which of the following lists the steps of design thinking

a)

learning, ideation, innovating

b)

empathy, ideation, prototyping

c)

interviews, creating, sharing

d)

Innovating, sharing, creating

10.

A statement that clearly identifies what your business is delivering and why a customer will be willing to buy from your business is called a

a)

problem statement

b)

values proposition

c)

idea generation

d)

differentiation

11.

Evaluating an entrepreneurial opportunity requires an analysis of the business's goals and fit with the staff, opportunity costs of financial stakeholders, and risk reward tolerance of stakeholders. This analysis is described as:

a)

Competitive Advantage Analysis

b)

Economics & Profitability

c)

Industry & Market Evaluation

d)

Self & Investor Analysis

12.
Evaluating an entrepreneurial opportunity requires an analysis of the business's potential management style, team structure and composition, and their backgrounds and integrity. This analysis is described as:
a)
Management & Team
b)
Self & Investor Analysis
c)
Economics & Profitability
d)
Competitive Advantage Analysis
13.
Evaluating an entrepreneurial opportunity requires an analysis of the benefits the product/service offers potential customers, streamlined processes/efficiency, value of intellectual property, and strategic partnerships. This analysis is described as:
a)
Competitive Advantage Analysis
b)
Managerial Strategy
c)
Self & Investor Analysis
d)
Economics & Profitability
14.

Evaluating an entrepreneurial opportunity requires an analysis of the business's goals and fit with the staff, opportunity costs of financial stakeholders, and risk reward tolerance of stakeholders. This analysis is described as:

a)

Competitive Advantage Analysis

b)

Self & Investor Analysis

c)

Economics & Profitability

d)

Industry & Market Evaluation

15.

What is the primary purpose of a value proposition in a business?

a)

To clearly state the unique benefits offered to customers

b)

To identify the target market

c)

To describe the company's financial goals

d)

To outline the company's mission

16.

What is the primary focus of the prototyping phase in design thinking?

a)

Understanding customer needs

b)

Generating ideas

c)

Testing solutions

d)

Analyzing market trends

17.

What is the main goal of conducting a market evaluation for a new business?

a)

To determine the company's mission

b)

To assess the potential customer base and competition

c)

To outline the financial goals

d)

To identify the management team

18.

Which of the following is a key component of a successful value proposition?

a)

Comprehensive market analysis

b)

Extensive product catalog

c)

Unique benefits that address customer needs

d)

Detailed financial projections

19.

In the context of entrepreneurship, what does the term 'opportunity cost' refer to?

a)

The potential benefits lost when choosing one alternative over another

b)

The cost of producing a product

c)

The expenses related to marketing and advertising

d)

The initial investment required to start a business