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WorksheetsMarketing Review
Total questions: 47
Worksheet time: 47mins
The marketing function that involves determining the best ways for customers to locate, obtain, and use an organization’s products and services is called
survey
observation
secondary research
experiment
This type of marketing research study gathers information from people using a carefully planned set of questions.
survey
observation
secondary research
experiment
Which of the following is a direct channel of distribution?
Farmer Jane grows tomatoes and sells them to customers at a roadside stand next to her farm.
Custom Clothiers produces men’s suits, which are sold to customers at department stores all around the country.
Wally builds ten birdhouses and sells them to Taylor at a flea market; Taylor then sells the birdhouses to her neighbors at a yard sale the following weekend.
Smoothy Silk ice cream is manufactured at its Minnesota factory and shipped to a grocery store in your town.
Additions and improvements to a basic product are called (a) .
Personal selling is usually done by telephone.
True
False
The reasons consumers decide what products and services to purchase are called buying (a) .
The route a product follows and the businesses involved in moving a product from the producer to the final consumer are known as a(n) (a) of distribution.
Businesses gain efficiency by producing large numbers of products at one time.
True
False
Businesses gain efficiency by producing large numbers of products at one time.
True
False
After several new product ideas have been generated, companies will most likely
a. produce a limited quantity of each product and test them to see which are the most popular.
b. develop full marketing strategies for each of them.
c. evaluate the ideas to determine which have the best opportunity to succeed.
d. determine a production procedures for the products.
If the demand for a product grows while its supply remains unchanged, you should expect its price to fall.
True
False
Promotion is any form of communication used to inform, persuade, or remind.
True
False
The words "promotion" and "advertising" have the same meaning.
True
False
Studies carried out to gather new information specifically directed at a current problem is called primary marketing research.
True
False
Businesses gain efficiency by producing large numbers of products at one time.
True
False
Contests, games, and product give-aways are all examples of
sales promotion.
personalized promotion.
public relations.
publicity.
After several new product ideas have been generated, companies will most likely
evaluate the ideas to determine which have the best opportunity to succeed.
determine a production procedures for the products.
produce a limited quantity of each product and test them to see which are the most popular.
develop full marketing strategies for each of them.
In a(n) (a) group, a small number of consumers discuss their ideas, experiences, and opinions in a group discussion.
Businesses that take part in a channel of distribution are known as (a) .
Not all marketing is directed at consumers.
True
False
Services are (a) , meaning that they are consumed at the same time they are produced.
Which of the following is a function of promotion?
advertising
budgeting for marketing activities
market research
improving products
Choosing target markets and studying their needs and decision-making processes can make promotion more effective.
True
False
The money a customer must pay for a product or service is called (a) .
Any form of communication used to inform, persuade, or remind is called (a) .
Services are intangible. This means that
there will be differences in the type and quality of service provided.
they cost more than products.
they have no physical form.
their availability must match their demand at a specific time.
Personalized promotion is the most effective and least expensive form of marketing communication.
True
False
A marketing (a) considers the needs of customers when developing a marketing mix.
To plan effective promotions, marketers must first
know what their message is.
understand the communication process.
have plenty of face-to-face meetings with customers in the target market.
make sure they have a large advertising budget.
A key difference between advertising and publicity is that
advertising is personalized promotion and publicity is mass promotion.
advertising is always positive and publicity is always negative.
advertising is presented through the media and publicity is not.
advertising is paid communication and publicity is non-paid.
The route a product follows and the businesses involved in moving a product from the producer to the final consumer are known as a(n) (a) of distribution.
What are the four elements of a marketing mix?
Product, Price, Place and (a)
A(n) (a) market is a specific group of consumers that have similar wants and needs.
(a) selling is direct, individualized communication with prospective customers to assess their needs and assist them in satisfying those needs.
Which of the following scenarios will most likely result in comparatively low prices?
Supply for a product is low and demand is high.
A product is highly complex and technical.
A product has few close competitors because it is unique.
Products are sold at a large warehouse store offering little personal service and located on the outskirts of town.
Which of the following would NOT generally be considered one of the marketing functions?
promotion
repairing
selling
pricing
The consumer decision-making process is different for final consumers than for business consumers.
True
False
A company’s plan that identifies how it will use marketing to achieve its goal is called a marketing (a) .
Product costs + operating expenses + profit = (a) .
In a communication path, the person or organization that has information to communicate to another person or organization is called the ________.
sender
channeler
decoder
receiver
(a) are the final business organization in an indirect channel of distribution for consumer products.
The first step in developing a marketing strategy is to create a marketing mix.
True
False
The most known and used type of mass promotion is
publicity.
door-to-door selling.
personal selling.
advertising.
Services can be stored for later consumption.
True
False
Which marketing function involves communicating directly with potential customers to determine their needs?
pricing
financial analysis
product and service management
selling
Marketing activities often cost 50 percent or more of the selling price of a product or service.
True
False
Totally new products that have never been seen by customers are not often introduced.
True
False
