WorksheetsDomain 2 Lesson 1
Total questions: 14
Worksheet time: 12mins
A target market identifies the ___________________ to which a company markets its products and services.
customer group
employees
commercials
market strategy
A value proposition is a statement that explains _____________ a customer should do business with a company.
what
why
when
where
Primary data is more ___________ and reliable compared to secondary data.
accurate
false
important
widely used
Secondary data often contains ____________________ .
facts
reports
personal bias
emails
A(n) _______________ competitor is a business that sells different products or services as another business.
direct
neighbor
sales
indirect
A SWOT analysis documents a company's strengths, weaknesses, _____________ and threats.
outcasts
opposites
opposition
opportunities
Financial limitations would be an example of a _______________ in a SWOT analysis.
strength
weakness
sales tactic
problem
Mark designs logos for businesses in his city. He mostly works with local bakeries. What is Mark's target market?
Females, ages 13-19
Males, ages 2-40
Kids, ages 2-12
Adults, ages 25-60
Josie is a teenage girl who wants to start a jewelry-making business. Her target market is females, ages 10-14. What price should she charge per necklace that she sells?
Between one and ten dollars
Between ten and twenty dollars
Between twenty and thirty dollars
Between thirty and forty dollars
A focus group was formed to provide options for a target market. What type of data is being collected from the group?
secondary
opinionated
second hand
primary
An internet article about fashion trends seen in Europe was used to select inventory for a small boutique. What type of data is used in this scenario?
primary
secondary
opinion
second hand
Match the pricing strategy with the corresponding description.
A percentage discount extended to vendors
Distribution
A strategy that offers lower prices to new customers during a special pricing period
Penetration
Price similar to competitors with a small variation
Competitive
Charging for the believed worth of a product or service
Value-based
A price determined by taking the cost of a product and adding a profit margin
Cost-plus
Ellie owns a tumbling gym. She compiled a list of nearby competitors.
Classify each of the following businesses as either direct or indirect
competition.
Cheerleading gym
Gymnast training center
Martial arts center
Trampoline park
Match the followingTom runs a car repair shop with dependable employees. Recently he has seen an increase in customers needing
work done. He knows that he needs to replace one of the lift machines but is struggling to finance it. There are
other repair shops in the neighborhood. Identify the SWOT analysis elements.
Dependable employees
Strength
Increased customers
Opportunity
Repair shops competitors
Threat
Small budget
Weakness
