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2.01: Learning Guide Quiz

Total questions: 16

Worksheet time: 8mins

Name
Class
Date
1.

What are the three parts of sporting events?

a)

The Event Itself

b)

The Media

c)

The Athletes

d)

The Facility

2.

The tangible, manufactured products that are sold and used within the sports industry are called ________.

a)
athletic gear
b)
sporting equipment
c)
sporting goods
d)
recreational products
3.

A shirt that features the logo of a sports team is an example of ________.

a)
team logo
b)
sports apparel
c)
athletic gear
d)

licensed merchandise

4.

Participating in an exercise class at a local gym is known as ________.

a)

being health conscious

b)

recreation

c)

getting healthy

d)

training and fitness

5.

An online article about a college football team is ________.

a)

sports information

b)
informative
c)
educational
d)
entertaining
6.

People who jog outdoors whenever they want, for as long as they want, are known as ________.

a)

organized participants

b)

spectators

c)

unorganized participants

d)
open-air runners
7.

What are the two types of organized participants?

a)

amateurs and professionals

b)
structured and unstructured
c)
casual and official
d)
planned and spontaneous
8.

The National Collegiate Athletic Association (NCAA) is an example of a(n) ________.

a)
government agency
b)
sports team
c)

sanctioning body

d)
educational institution
9.

Individuals who watch basketball games on TV are known as ________.

a)
audience
b)

viewers

c)
observers
d)
spectators
10.

What are corporate consumers?

a)
Non-profit organizations that provide services to the community
b)

the many businesses that have a financial interest in the sport

c)
Government agencies that regulate corporate activities
d)
Individual consumers who purchase goods or services for personal use
11.

A business that pays for the right to name a baseball stadium is a(n) ________.

a)
partner
b)
sponsor
c)
donor
d)
investor
12.

What is the process of pricing, promoting, and distributing all the goods and services that are part of the sports industry?

a)
Fitness merchandising
b)
Athletic advertising
c)
Sports marketing
d)
Sports management
13.

List the four segments of the sports marketing industry.

a)

general manager, team president, league commissioner, sports information

b)

referees, players, coaches, cheerleaders

c)

sports venues, sports equipment,sports teams, sports medicine

d)

marketing sporting events, marketing
sporting goods and services, marketing non-sport products or services through sports, and
marketing products to sporting events

14.

The growth of the sports industry and the increase in attendance and media coverage have created ________.

a)
a decrease in social interactions
b)
a negative impact on the environment
c)

new job opportunities

d)
a rise in unemployment rates
15.

List three benefits to those who play or watch sports.

a)

Health, marketing, and entertainment

b)

Health, recreation, and entertainment

c)

Health, recreation, and fun

d)

revenue, recreation, and entertainment

16.

What are the two ways that sports impact a local community?

a)
Decreasing social interactions, promoting unhealthy habits
b)
Increasing pollution levels, causing traffic congestion
c)
Encouraging academic success, reducing crime rates
d)

Sports has an economic impact on a local community as well as an impact on the city’s image