WorksheetsYr 8 Recap - Business - Market Research
Total questions: 8
Worksheet time: 10mins
Market research allows you to find out what a (a) wants and (b) .
What method of research is this?
(a)
What are the 4 P's of marketing?
Purchase
Paint
Product
Place
Price
Promotion
Which of the following is not an example of primary research?
Focus group
Questionnaire
Government reports
Interview
Organise these options into the right categories:
Observations
Questionnaires
Surveys
Customer trials
Test marketing / pilots
Books
Newspapers
Magazines
Competitors' data
Government publications
Bought data
Focus Groups
What is primary research?
Gathering of old information that already exists.
Gathering of old information that does not already exist
All of the others
Gathering of new information that does already exist
Primary research can be very (a)
Market research helps you identity who your competitors are.
True
False
