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Mark-o-Nova Final Round Quiz

Total questions: 12

Worksheet time: 6mins

Name
Class
Date
1.

Identify the full form of the AARRR Marketing framework

a)

Acquisition, Activation, Retention, Referral, Revenue

b)

Acquisition, Activation, Retention, Revenue, Referral

c)

Activation, Acquisition, Retention, Referral, Revenue

d)

Acquisition, Activation, Referral, Retention, Revenue

2.

What is the difference between earned media and owned media?

a)

Earned media is paid advertising, while owned media is organic content

b)

Owned media is controlled by the brand, while earned media is generated by others

c)

Earned media is user-generated content, while owned media is created by professionals

d)

Both involve paid promotion and sponsored content

3.

Identify The Brand: 'Belong Anywhere'

a)

Indigo Airlines

b)

AirBnB

c)

Etihad Airlines

d)

Roseate Hotels

4.

Complete the given tagline of a company “There are somethings that money can’t buy. For everything else there is _______”

a)

MasterCard

b)

Visa

c)

Cash App

d)

eBay

5.

What does the term “Blue Ocean Strategy“ refer to in business?

a)

Creating new markets

b)

Acquiring competitors

c)

Competing in existing markets

d)

Expanding globally

6.

Identify the brand from the tagline: “The best a man can get”

a)

Mercedes

b)

Bombay Shaving Company

c)

Gillette

d)

Bentley

7.

Which of the following brands is Virat Kohli not a brand ambassador for?

a)

Wrogn

b)

Lay’s

c)

American Tourister

d)

MRF

8.

An Indian start-up popular for its creative advertisements has had both of the Indian cricket team’s last two head coaches as actors in advertisements. Identify them.

a)

CRED

b)

Shaadi.com

c)

Zomato

d)

Whitehat Jr.

9.

Identify the brand by the tagline: “Har Ghar Kuch Kehta Hai”

a)

Asian Paints

b)

Century Ply

c)

ACC Cement

d)

Nerolac

10.

Guess the brand from this iconic Indian advertisement

a)

Center Fresh

b)

Center Fruit

c)

Boomer

d)

Big Babool

11.

Identify the brand from this advertisement

a)

Coca-Cola

b)

Horlicks

c)

AMUL

d)

Complan

12.

Founded in 2016 in Gurugram, X has expanded to encompass 75 kitchens across 15+ cities, serving 200+ unique cakes and desserts, which is a testament to their commitment to quality, innovation, and customer delight. Identify “X”

a)

Monginis

b)

WS Bakers

c)

Bakingo

d)

Parle