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SWOT ANALYSIS QUIZ

Total questions: 10

Worksheet time: 10mins

Name
Class
Date
1.

Which of the following SWOT elements are internal factors for a business?

a)

Opportunities and Threats

b)

Strengths and Weaknesses

c)

Strengths and Opportunities

d)

Weaknesses and Threats

2.

Which of the following could be a threat?

a)

Changes in technology

b)

A market vacated by an ineffective competitor

c)

Location of your business

d)

Lack of marketing expertise

3.

What does SWOT stand for?

a)

Strengths, wellbeing, opportunities, threat

b)

Sudden weaknesses, outstanding threats

c)

Social ways of overcoming threats

d)

Strengths, weaknesses, opportunities, threats

4.

Which of the following is a strength?

a)

Loyal customer base

b)

New market opened up

c)

Poor staff training

d)

New competition

5.

Nike has a really strong brand. Which factor of SWOT does this describe?

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

6.

Volkswagen has $192B of debt. What factor of SWOT does this describe?

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

7.

Home building companies have experienced rising costs for materials. Which factor of the SWOT analysis is this?

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

8.

Cook Out Corporate sees that a property on a college campus is for sale. What factor of SWOT is this?

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

9.

Crumbl Cookies is opening a location in Farragut. What factor of the SWOT analysis is this for Kooky Cookies, which is also in Farragut?

a)

Strength

b)

Weakness

c)

Opportunity

d)

Threat

10.

A SWOT analysis looks at...

a)

Internal factors

b)

External factors

c)

Both internal and external factors

d)

No answers are correct