WorksheetsR093: HW_11_Purpose of Media
Total questions: 90
Worksheet time: 48mins
What is one of the first steps in designing a media product?
Choosing the right color scheme
Knowing the purpose for a media product
Selecting the target audience
Deciding on the platform for distribution
Which of the following is NOT a purpose of media products?
To manipulate
To educate
To entertain
To advertise
What does the color red typically mean in media?
Happiness
Trust
Danger
Luxury
Which media started with traditional forms and is now famous in new media?
Informative documentaries
Entertaining news articles
Advertising
Educational textbooks
What type of language is more friendly and casual in style?
Informal language
Academic language
Technical language
Formal language
Where should important information be placed in a media product for effective visibility?
Bottom right
Bottom left
Center
Top left
What can tense music in a media product convey to the audience?
Joy
Suspense
Urgency
Calmness
Which of the following elements is NOT used to classify media products into specific genre categories?
Camera angles
Color
Font size
Music
What does the use of different font styles in a written document help to set?
The document's length
The reading speed
A mood
The target audience's age
How can media products influence the public?
By providing entertainment only
By reporting news without bias
By promoting a product or affecting social or political change
By offering discounts on products
Which of the following is a key factor in determining the target audience for a media product?
Time of day it is published
Geographical location
Age group
Color preferences
What role does background music play in the effectiveness of a media advertisement?
To fill silence
To enhance the mood or message
To increase the length of the advertisement
To distract from the product
How does the choice of platform (e.g., social media, television, print) affect the design of a media product?
It doesn't have any impact
Changes the color scheme used
Alters the content's complexity
Influences the format and presentation style
What is one of the first steps in designing a media product?
Writing the content
Selecting images
Knowing the purpose
Choosing the color scheme
Which of the following is NOT a purpose of media products?
To educate
To confuse
To entertain
To advertise
What does the color red typically mean in media?
Luxury
Trust
Happiness
Danger
Which media started advertising in traditional forms?
Newspapers
E-learning websites
Online pop-up ads
Social media
What type of language is more friendly and casual?
Passive language
Aggressive language
Informal language
Formal language
Where is important information typically placed in a media product?
Bottom right
Bottom left
Top left
Center
What can tense music in a media product make an audience feel?
Confused
Relaxed
On edge
Happy
What does green typically mean in media?
Freshness
Luxury
Danger
Optimism
What is the purpose of using different font styles in a media product?
To confuse the reader
To make it longer
To set a mood
To save space
What does the use of language in a media product help with?
Engaging with the correct audience
Making it more colorful
Decreasing production cost
Increasing the page number
How could the target audience of 18 to 30-year-olds who are serious about their health and fitness influence the content of a company promotional campaign?
By using generic messaging and visuals that appeal to a wide range of audiences.
By focusing on older adults who are less concerned about their health.
By featuring individuals from the same age group engaging in active and fitness-oriented activities.
By showcasing the latest fashion trends unrelated to health and fitness.
What are the five purposes of creating media products?
Advertise, educate, entertain, inform, influence
Promote, educate, entertain, inform, inspire
Advertise, educate, entertain, inform, inspire
Promote, educate, entertain, inform, influence
What is the purpose of media when it is used to teach skills or new knowledge?
Advertise
Educate
Entertain
Inform
Which of the following is an example of media used to entertain?
Leaflets
Maps
Films
Videos of interviews
Which of the following is an example of media used to entertain?
Leaflets
Maps
Films
Videos of interviews
What is the term used to describe assumptions made about people who are part of a particular group?
Demographics
Segmentation
Stereotypes
Interests
Which purpose is to persuade consumers?
influence
inform
educate
advertise
Which of the following is not a purpose of a media product?
promote
entertain
educate
profit
What are the different purposes of graphics?
Make you smile
Entertain
Multimedia
Graphics
What is the purpose of this graphic?
To inform
To educate
To advertise
to entertain
What is the purpose of this graphic?
To inform
To educate
To advertise
to entertain
What is the purpose of this graphic?
To inform
To educate
To advertise
to entertain
What is the purpose of this graphic?
To inform
To educate
To advertise
to entertain
What is the purpose of this graphic?
To inform
To educate
To advertise
to entertain
What is the purpose of this graphic?
To inform
To educate
To advertise
to entertain
Identify all of the elements included within the design.
Logo
price
promotional text
product ingredients
What are the different purposes of media products?
Inform, influence, educate, entertain, advertise/promote
Inform, influence, educate, entertain, sell
Inform, influence, educate, entertain, create
Inform, influence, educate, entertain, design
Style, content, and layout can be adapted to meet the purpose of media products Using: Colour, genre, audio representation, positioning of elements and
formal language
informal language
formal / informal language
What is the purpose of using graphics in bus/taxi/truck wraps?
Informing
Advertising
Educating
Entertaining
Which media products use graphics to promote and advertise a brand?
Posters, magazines, websites
DVD/Blu-ray/book covers, shop fronts and products
Bus/taxi/truck wraps, websites, shop fronts and products
Magazines, newspapers, websites
What is the purpose of using graphics in DVD/Blu-ray/book covers?
Promoting
Informing
Educating
Entertaining
Which media products use graphics to inform and educate?
Textbooks, presentations, posters
Comics, social media content, digital art
Leaflets, websites, product packaging
Magazines, newspapers, DVDs
What is the purpose of using graphics in product packaging design?
Promoting
Informing
Educating
Entertaining
Which media products use graphics to entertain?
Computer games, comics, social media content
Textbooks, presentations, posters
Leaflets, websites, product packaging
Magazines, newspapers, DVDs
What is the purpose of using graphics in advertising?
Promoting
Informing
Educating
Entertaining
Organize these options into print and digital advertising products.
Billboards
Posters
Wraps
Catalogue
Banner graphics
eMagazine
GIF
The purpose of the 'Tony the tiger' character is?
Advertising
Entertainment
Education
Information
The purpose of this character is?
Education
Entertainment
Information
Advertising
What is the purpose of this graphic?
To inform
To educate
To advertise
to entertain
What is the purpose of this graphic?
To inform
To educate
To advertise
to entertain
What is the purpose of this graphic?
To inform
To educate
To advertise
to entertain
What is the purpose of this graphic?
To inform
To educate
To advertise
to entertain
What is the purpose of this graphic?
To inform
To educate
To advertise
to entertain
What is the purpose of this graphic?
To inform
To educate
To advertise
to entertain
What is the primary purpose of a movie trailer?
To entertain
To educate
To inform
To advertise
Which of the following is not a common purpose of graphics?
To entertain
To educate
To advertise
To distract
What is the purpose of using graphics in social media content?
To entertain
To educate
To advertise
To inform
Identify all of the elements included within the design.
Logo
price
promotional text
product ingredients
What is the purpose of media products that aim to inform?
To provide a narrative/plot/storyline that entices the user to consume the content.
To persuade the consumer into committing to a product or service.
To display information normally in a formal language because it's important.
To persuade consumers to change their behavior.
Which of the following is an example of media with the purpose to entertain?
Maps
Health advertisements
Video games
Political advertisements
What is the main goal of media products that are designed to influence?
To provide consumers with information that enables them to learn/gather new information.
To display information normally in a formal language because it's important.
To persuade consumers to change their behavior.
To provide a narrative/plot/storyline that entices the user to consume the content.
Which of the following is NOT an example of media used to advertise/promote?
Social media posts
Textbooks
Billboards
Banners on webpages
What is the purpose of media products that are created to educate?
To persuade the consumer into committing to a product or service.
To persuade consumers to change their behavior.
To provide a narrative/plot/storyline that entices the user to consume the content.
To provide consumers with information that enables them to learn/gather new information.
What is the purpose of color in media products according to the learning material?
To represent numerical data
To create a particular mood and represent feelings
To indicate the duration of the media product
To show the geographical location of the story
What do conventions of genre refer to in media products?
The unique style of the director
The commonly accepted way of doing things that advertisements share
The specific time period in which a media product is set
The budget allocated for the media production
How does the tone of language in a media product influence the message?
It determines the color scheme of the visuals
It influences the seriousness of the message
It specifies the target audience's age group
It dictates the length of the media product
What is the role of visual representation in media products?
To provide statistical information
To offer a detailed history of the product
To help the consumer make a connection with the product being advertised
To list the ingredients or components of the product
Why is positioning of elements important in media products?
To ensure legal compliance
To balance the weight of the paper or screen
To attract consumers to certain parts of the product where they may naturally look
To make the product easier to transport
What determines the use of formal or informal language in a media product?
The personal preference of the content creator
The age of the content creator
The purpose of the product and the intended use
The time of day the media product is released
