WorksheetsAQA GCSE PE - commercialisation and technology of physical activity and sport
Total questions: 22
Worksheet time: 13mins
What’s not an example of media
TV
RADIO
THE PRESS
TELEPHONE CONVERSION
Which is not a function of media in sport
Inform
Entertain
Educate
Advertise
Criticise
What is the primary role of commercialisation in sport
Increased participation
Equality
Profit
TRUE OR FALSE : The golden triangle is the legal relationship between sport, sponsorship and the media
TRUE
FALSE
What’s the term used to describe the relationship between sponsors, media companies and elite level sports ?
Commercialisation
Profit making
Golden triangle
Sport triangle
What do the sponsors do?
Rely on fans buying products, need the media to promote
Attract spectators, rely on fans subscription
Buy merchandise from companies, buy products
What does the media do within the golden triangle ?
Buy merchandise
Fund the sport
Promote
Improve performance
Commercialisation is the process by which a new product or …… is introduced into the general market.
(a)
What’s not an advantage of technology on performers ?
Greater understanding of technique
Expensive
Reduce pain
Shorten recovery time
Technology is a method that’s developed to try and i……….. performance
(a)
What is an example of a technological development ?
Hawkeye
Prosthetic
Oxygen tent
PED’S
Why is technology useful when coaching
Data is produced very quickly
High cost
Learn how to use
No natural feedback
What’s a con of technology on performers?
Exclusive to wealthy countries
Nutrition monitered
Performance analysis
Quick recovery
Officials use technology although….. (tick the negative impact)
Infomation gets stored
Takes away responsibility
May remove the need for a human ref
Builds trust
Media is used within sport daily- state one negative
Undermines officials
Generates lots of revenue
Highlights role models
Introduce new supporters
Benefit of sponsors on sport
Generous sponsorship is rare
Performers can be manipulated
Covers some of the cost
Easily withdrawn
What’s a disadvantage of sponsoring on the sponsors ?
Raise awareness
Tax relief
Promotes healthy image on them
Uncertain investment
Which is both a pro and con of commercialisation on the performer ?
More money
Media spotlight
Free equipment
Added pressure
What’s not a negative impact of commercialisation on officials ?
Become well known
Added pressure
Media spotlight
More money
A Negative impact of commercialisation on the sport ?
Traditions changed
Increased funds
Attract top players because of the increased finance
Increased coaching
which is not a positive impact of commercialisation on spectators ?
Commentary
Stats and infomation
Kick off times altered
Quality of facilities
Which of these is a negative effect of sponsorship on sport?
Potential for unsuitable brand partnerships
Subsidised kits and equipment
Increased revenue for coaching costs
