Worksheets(2) Branding
Total questions: 15
Worksheet time: 8mins
Anything a company does to help itself be identified or stand out from the competition.
Promotions
Branding
Advertising
Influence
Red is the most popular color in America.
True
False
Which of the following is an example of a trade character?
What color is associated with royalty?
Black
White
Gold
Purple
Which of the following is an example of a private brand?
What need is being satisfied by a national brand product?
Quality & Performance
Low Price
Quality & Low Price
When a company uses two or more brand names to market the same product to different groups of customers.
Brand Extension
Co-Branding
Mixed Branding
Brand Licensing
Which color is associated with sophistication?
Black
White
Gold
Purple
Why is a brand mark important? (Select ALL that apply)
Grab Attention
Cheap
Memorable
Satisfaction
Which of the following is an example of co-branding?
What color is used most in advertising?
Blue
Black
White
Red
What is a customer looking for in a generic brand?
Quality & Performance
Quality & Low Price
Low Price
Which of the following would be an example of a brand extension?
Barnes & Nobles selling Starbucks coffee.
Gatorade selling protein powder.
Funko Pop selling Naruto figurines.
Nike selling sneakers under the Converse brand name.
Which of the following is an example of brand licensing?
A trade character is one of the tools a company can use to express their brand.
True
False
