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Worksheetsch18 Alibaba
Total questions: 10
Worksheet time: 4mins
What brings globalization?
Transportation
Technology
all of the above
Globalization theory by Theodore Levitt is an absolute concept (always correct no matter what)
True
False
Which one is not the strategy that Alibaba use in 4P of marketing mix?
Quality assurance
Dynamic pricing
Sending by local suppliers
Pre-event teaser
Alibaba provide the high discount to customers because they want to retire the expired products.
True
False
What strategy does Alibaba use to generate a competitive prices against Amazon?
Charging higher fees on merchandise and reduce the products' price
Have a less diverse products in their inventory
Mainly focuses on reducing technology and transportation costs
Have a shorter channel length. Connect directly with suppliers
What is the main problem that might arise when Alibaba's pricing is relatively low compared to Amazon?
Consumers' perception and trust changes on the brand
Increased operational and transportation costs due to large quantity purchases
Products become more elastic
There are fluctuation in profit margins
What are not changes from globalization for e-commerce?
Increase of new technologies due to higher competition
Less complicated regulations and cultural issues
Increase of transaction flow
None of the above
Alibaba uses direct selling instead of hiring influences.
True
False
What is the challenge of Alibaba to compete in the world market?
Lacking of warehouse when facing with a large bulk of delivery in the foreign market
Focusing too much on business to consumer model
Focusing too much on business to business model
Unable to tackle the local responsiveness in the foreign market
What is the business model of Alibaba?
Business to business model
Business to consumer model
Franchising model
Subscription business model
