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WorksheetsSMMC Test Part 1
Total questions: 39
Worksheet time: 39mins
Which of the following best describes marketing?
The process of communicating a company’s value to customers
The process of buying products and services
The process of creating and maintaining the identity of a brand
A range of activities that assist customers in resolving issues
What are the three main goals of marketing?
Build customer awareness, acquire new customers, and create new products
Increase sales, build customer awareness and loyalty, and acquire new
customers
Write promotional emails, create ad campaigns, and acquire new customers
Increase sales, optimize ad and marketing campaigns, and create concepts for
new products
TravelElite, a discount travel agency, aims its social media marketing efforts at married
30- to 40-year-olds who have incomes of $50,000-$70,000 a year and who are
interested in travel. It does this because these people are most likely to purchase a
TravelElite trip. Which of the following best identifies this group of people?
Test market
Focus group
Target audience
Lead market
A _______ is a statement or phrase that encourages audience response.
Personal brand statement
Keyword
Mission statement
Call to action
What are the 4 Ps of marketing?
People, Price, Promotion, Product
Place, Product, Promotion, Priority
Principle, Product, Promotion, People
Product, Price, Place, Promotion
Social media marketers operate largely under which of the 4 Ps?
Product
Place
Promotion
Price
True or False: Customer advocacy is a marketing strategy focused on supporting
customers on social media by liking, commenting on, and sharing their content.
True
False
True or False: A brand is the distinctive name, words, design, logo, mark, or a
combination of these elements that create company or product identity and that separate
the company or product from competitors.
True
False
True or False: When businesses use the word “messaging,” they are only referencing a
written set of words.
True
False
This form of marketing tries to reach consumers through general media advertising as
well as through in-person contact.
Outbound
Inbound
Organic
None of the above
Which of the following highlights a key difference between one-to-many and one-to-one
marketing?
One-to-one marketing is an indirect form of marketing, while one-to-many
marketing is direct.
One-to-one marketing allows businesses to communicate to a large audience,
while one-to-many relies on businesses understanding customers’ individual
choices.
One-to-one marketing is considered personalized marketing, while
one-to-many is considered an indirect form of marketing.
One-to-one marketing occurs when a business sends a message to a single
large audience, while one-to-many occurs when a business sends a message to
many small audiences.
Which of the following can be a disadvantage of working with an influencer?
Influencer marketing provides little to no return on investment.
The cost of influencer marketing is statistically higher than paid advertising.
Influencers demand lengthy and detailed contracts.
A company’s image is tied to the actions of the influencer.
In terms of social media, a platform ________.
enables the development, deployment, and management of social media
solutions and services
searches databases and internet sites for documents containing key words
specified by a user
is a person’s profile on any given social media application that he or she uses to
share views and opinions
is the original version of a social media application that is used as a framework
for future versions
________ was the first true social media network.
MySpace
YouTube
Between 1995 and 2002, extreme internet usage growth played a key role in opening up
the internet as a viable marketing option for businesses. Which of the following is the
name of this time period?
Dot-com bubble
Internet marketing era
Digital bubble
Digital era
In reference to social media marketing, which of the following is an example of organic
content?
A video a company pays to promote on Facebook
A PPC ad that appears at the top of search engine results
An image a company creates and shares on Instagram
A product review that a paid influencer posts on YouTube
When were social media sites first introduced?
2010
1997
1990
2003
Which of the following is an example of a SMART goal?
Improve customer retention rate by 5 percent by March 15 by responding to
every social media mention within 15 minutes during all business hours
Increase sales by the end of the month by making more calls, posting more
frequently on social media, and sending more emails
Increase brand awareness by liking more photos on Instagram and writing longer
captions for all social media posts
Improve brand sentiment in two weeks by paying to promote Facebook posts that
have to do with charitable efforts
Content marketing is ________.
The act of submitting public relations materials to media outlets to inform target
audiences about events, product launches, updates, etc.
The act of asking influencers to share links to product pages, to share reviews of
products, to write blogs or create videos about products, etc. to acquire a target
audience
A technique used by customer service representatives on social media platforms
that allows them to respond and react to issues in a professional manner
The act of creating and distributing valuable, relevant, and consistent
material to attract and acquire a target audience
________ is the simulation of human intelligence processes by machines, especially
computer systems.
Artificial intelligence
Search engine optimization
Targeted marketing
Boosting
If a company shares a link to its Facebook account on an Instagram post, what
marketing approach is being used?
Cross promotion
Search engine optimization
PPC advertising
Outbound marketing
If a bicycle company creates and shares a blog post about the best mountain biking trails
in America, what form of marketing is being used?
PPC advertising
Web optimization
Content marketing
Outbound marketing
If a company posts 16 pieces of educational, informative, or entertaining content and
four pieces of promotional content in one month, what rule is being followed?
The rule of thirds
The 80-20 rule
The rule of balance
The 50-50 rule
A social media influencer is ________.
Someone with a relatively large following on social media who uses it to
exert influence in his or her area of expertise
Anyone who uses social media to increase his or her followers
Someone who enjoys using social media and shares both organic and paid
content on a regular basis
Someone who has at least 100,000 followers on a social media platform
Which of the following best describes social media reach?
The number of countries in which customers have reacted to a company’s social
media activity
The number of people who have been exposed to a company’s social
media activity
The number of people within a target market who have interacted with a
company’s social media activity
The number of people who follow a company’s social media account
Which of the following is an example of a data-driven decision?
An apparel company wants to sell more jewelry next month, so it decides to
share two jewelry-related posts on Instagram each week instead of one.
A local organic grocery store is afraid it’s losing business to another store, so it
decides to raise its social ad spend.
A baked goods shop tests posting times on Facebook and finds that its
followers are most active in the evening, so it shares content between 5
and 8 p.m.
A car dealership wants to build brand awareness, so it decides to run one contest
on social media a week for one month.
Dixie’s Dress Shoppe runs an ad campaign on Facebook for two weeks in hopes that
viewers will purchase more dresses on its website. In this scenario, which of the
following actions would be a conversion?
A person clicks a link on one of the ads
A person follows a link on one of the ads to Dixie’s website and then adds a
dress to the online shopping cart
A person follows a link on one of the ads to Dixie’s website and then
purchases a dress from the website
A person follows Dixie’s Dress Shoppe on Instagram after seeing a Facebook ad
Hustle & Bustle sells high-end diaper bags made from sustainably sourced materials.
Which of the following buyer personas best fits the corresponding target audience?
Millie is 40 years old, is married, earns $35,000 a year, and searches terms like
“recyclable materials.”
Shannon is 35 years old, is married, is a stay-at-home mom, has three
children under the age of three, has a household income of $90,000 a year,
and searches terms like “mom life hacks.”
Ryan is 27 years old, is single, has one 5-year-old, earns $55,000 a year, and
searches terms like “best elementary schools near me.”
Ellie is 28 years old, is single, has 3-year-old twins, earns $45,000 a year, and
searches terms like “affordable childcare.”
This is the practice of increasing the quantity and quality of traffic to a website through
organic search engine results.
Search engine audit
Organic marketing
Content search marketing
Search engine optimization
Hangout sells hammocks made from recycled parachutes. In an effort to increase brand
awareness, the company decides to pay an influencer to promote its hammocks. Which
of the following Instagram influencers would be the best fit for Hangout?
Jaron Gibson — has 20,000 followers, is an avid backpacker, and visits
popular outdoor attractions
Sherri Don — has 100,000 followers, is a fashion blogger, and shares shopping
tips
Jenna Goodwin — has 350,000 followers, is a travel vlogger, and is known for
visiting luxurious resorts
Leo Marquez — has 50,000 followers, is a professional surfer, and shares his
ocean photography
True or False: Artificial intelligence determines the content people see in their social
feeds and what ads are put in front of them.
True
False
True or False: The online world has shifted from a one-to-many to a many-to-many
method of interaction.
True
False
True or False: Evergreen content stays relevant to its readers.
True
False
True or False: Social media marketers should keep return on investment (ROI) in mind
to measure the amount gained from an investment relative to the investment’s cost.
True
False
True or False: A key performance indicator (KPI) is a metric to evaluate success.
True
False
________ is a measurement of customers’ familiarity with a brand and its products
and/or Services.
Brand sentiment
Customer satisfaction
Brand awareness
Customer support
Which of the following is NOT a metric a business should use to measure brand
awareness?
Reach
Shares
Bounce rate
Impressions
If a company tracks response time on its social media accounts, which of the following
goals would it most likely have?
To increase brand awareness
To grow its email list
To increase customer advocacy
To excel in customer service
True or False: Every business should use Instagram for social media marketing.
True
False
