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WorksheetsStarbucks Memo
Total questions: 15
Worksheet time: 5mins
Starbucks Started Where?
Chicago, IL
Seattle, WA
Austin, TX
Boston, MA
Schultz found Starbucks through:
His friend was the VP of marketing at Starbucks
He was a coffee connoisseur
The company he worked at received orders from Starbucks
A billboard caught his eye and he wanted to try it
What country inspired Schultz's coffee dreams?
Canada
Netherlands
Ireland
Italy
Howard Schultz's company, Il Giornale, BOUGHT Starbucks.
True
False
Schultz had Starbucks buy out his coffee shop because:
He was running out of investments
He was too lazy to keep working for himself
He wanted the name Starbucks more than Il Giornale
Two of his locations burned down and he had no other choice
What was the second location Starbucks aimed to enter?
Las Vegas
Miami
Los Angeles
Chicago
Starbucks was already public when Schultz joined
True
False
Schultz aimed to make a compassionate company with good healthcare because:
He hated watching pets die as a child
His cousin was severely ill and almost died
His Dad got hurt at work and his family faced financial crisis
As a kid, he wanted to work in healthcare
A few years after releasing stock, it fell and lost money, but it came back to an all-time high a few months later.
True
False
Starbucks faced issues in cannibalizing themselves when they put locations too close to each other.
True
False
Starbucks had to change their tactics when stock prices started collapsing. What did they rely on before this?
Word of mouth
Handing out flyers
Posting on TikTok daily
Funny commercials
Howard Schultz was the founder of Starbucks.
True
False
Starbucks "saved someone's life". How did this happen?
A fellow Starbucks employee saved his coworker from getting hit by a bus
63 year old employee at Starbucks had a brain tumor and received healthcare
A Starbucks coffee got a Big Mac unstuck from someone's throat
Starbucks opened a location near a school and a girl met her best friends there
What was the solution to keeping coffee beans fresh?
They still haven't found a sufficient solution
Grinding them before sending them out
Vacuum sealed bags
They didn't. Instead they added more roasting plants.
Health-care coverage also included part-time Starbucks workers.
True
False
