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WorksheetsInternational Marketing Chapter 7 Quiz
Total questions: 10
Worksheet time: 8mins
Which of the following terms refers to the act of differentiating a brand in a consumer's mind in relation to the brand's competitors?
A. Brand building
B. Differentiated marketing
C. Segmentation
D. Positioning
Which of the following is a consumer culture positioning strategy that identifies a brand as a symbol of a particular culture or segment?
A. Local consumer culture positioning
B. Global consumer culture positioning
C. Foreign consumer culture positioning
D. Premium positioning
Which of the following refers to the belief that the first company to enter a market has the best chance of being the market leader?
A.Enabling conditions
B.Newcomer syndrome
C.Early arriver advantage
D. First-mover advantage
Economy, reliability, and durability are frequently used in ________.
A. niche positioning
B. competition positioning
C. use or user positioning
D. attribute or benefit positioning
What is the problem with using age as a basis for segmentation?
A. Buying behavior varies greatly within the same age demographic.
B.There is no promotional strategies for older people.
C.Young people don't have disposable income.
D.Wealthy people are always older.
________ helps marketers focus on a lifestyle rather than on a specific age group.
A.Population growth trends
B.Psychographic studies
C.Demographics
D. Statistical analysis
Which of the following is relevant to usage rates as a behavior segmentation?
A.Lifestyle groups
B.The 80/20 rule
C.Perceived benefits
D.User status
Jeep tells the consumer to “have fun out there.” What positioning strategy is being used?
A. Attribute or benefit
B. Competition
C. Use or user
D. Quality and price
Which of the following global target marketing strategies is most similar to a mass marketing strategy in a single country?
A. Concentrated
B. Differentiated
C. Undifferentiated
D. Multi-segment targeting
After segmenting the market, _______________ is especially important when sizing up emerging country markets as potential targets.
A.determining segment size and growth potential
B.completing a competitive analysis
C.designing an entry strategy
D.determining product compatibility
