NEW
Font size
WorksheetsYear 6 Advertising Techniques
Total questions: 23
Worksheet time: 17mins
What is the purpose of using high modality words?
To express uncertainty
To leave the target audience without a shadow of a doubt
To ask questions
To make a suggestion
What is the purpose of a rhetorical question?
To gather information
To make a point, rather than get an answer
To initiate a conversation
To test the listener's knowledge
What is the main benefit of repetition according to the text?
It confuses the consumer
It decreases brand trust
It helps people remember and increases brand recognition
It is only useful for new products
What is personification?
Describing the weather in detail
Giving human qualities to non-human things
A type of metaphor
The study of personalities
Which of the following is an example of personification?
The book was on the table.
The trees wave hello as you lie on the sand relaxing.
The car is red.
The water was cold.
What action is being personified in the sentence "The Daintree Rainforest is waiting for you with outstretched arms"?
Running
Waiting
Dancing
Singing
What is a headline?
A detailed explanation at the end of an article.
A heading at the top of an article or page that is used to capture the attention of the reader.
A summary of the article found in the middle of the text.
The author's signature at the bottom of the page.
What are the characteristics of a good headline?
It should be long and detailed.
It should be written in a small font size.
It tells you what the story is about, grabs your attention, and leaves you wanting to know more.
It should include the date and location only.
What is salience?
A method of reducing the importance of an item
A technique for highlighting what is important in a text or image
A strategy for blending an item into the background
A process for eliminating contrast in tone and color
How is salience created in images?
By placing an item in the background
By making everything the same size and color
By placement of an item in the foreground, size, color, and contrast in tone and color
By writing important information at the end of a document
How can salience be achieved in writing?
By using a monotone writing style throughout the text
By placing what is important at the beginning or at the end of a sentence or paragraph or through devices such as underlining or italics
By avoiding any use of underlining or italics
By placing important information in the middle of paragraphs only
What is a simile?
A way to express strong emotions
A comparison using 'like' or 'as'
A type of metaphor without using 'like' or 'as'
A figure of speech that exaggerates for effect
Which of the following is an example of a simile?
The bush is like the best friend you have always wanted.
The bush whispered in the wind.
The bush stood tall and proud.
The bush is a friend that never leaves.
Why should you make sure the color of your photos match the color of your backgrounds?
To make the text easier to read.
To create cohesion and is pleasing to the eye.
To increase the loading speed of the images.
To match the company's branding guidelines.
What should you also consider carefully when selecting colors for your photos and backgrounds?
The popularity of the colours.
The colours of the competitors' photos.
The colours you choose.
The number of colours you use.
What is the impact of using different angles in photography?
They can change the lighting of the photo.
They can help convey different points of view.
They can make the photo black and white.
They can blur the background of the photo.
What type of angle is used to photograph the bird in the image?
High angle
Eye level angle
Low angle
Dutch angle
What is the impact of using the chosen angle to photograph the bird?
It makes the bird appear smaller and less significant.
It gives the viewer a sense of being in the bird's space.
It makes the bird appear more dominant and powerful.
It creates a sense of confusion and disorientation.
What is alliteration?
A type of poem
The repetition of the same sound at the beginning of a word
A figure of speech that exaggerates for effect
A comparison using 'like' or 'as'
Why is alliteration used in advertisements?
To create a pattern that is memorable
To make the text longer
To confuse the reader
To compare two different things
Which of the following is an example of alliteration?
Sun, sand and surf – a holiday waiting to happen!
A holiday waiting to happen!
The perfect combination for your relaxing holiday.
Relax, renew and refresh at Tree Retreat.
What is a metaphor?
A. A type of musical instrument.
B. A word or phrase used to make a direct comparison between two things.
C. A figure of speech that involves an indirect comparison.
D. A visual representation of a concept.
Which of the following is an example of a metaphor?
A. The ocean is a glittering sea of crystals.
B. He runs faster than the wind.
C. She is as brave as a lion.
D. The car was a beast on the racetrack.
