WorksheetsChapter 4 The Marketing Mix - Price
Total questions: 10
Worksheet time: 7mins
Price refers to how much customers have to (a) for a product.
3Cs of pricing are:
costs to the business
customers' willingness to pay
corporate identity
competitors' prices
(a) refers to the amount of money a business pays to buy or produce its products.
A business usually sets a price close to its competitors' price.
TRUE
FALSE
Product-line pricing involves
setting prices just below an even amount.
setting the prices of optional or accessory products along with the main product.
setting different prices for different versions of the same product.
pricing a few related products as a bundle and offering it at a reduced price.
Optional-product pricing involves
setting prices just below an even amount.
setting the prices of optional or accessory products along with the main product.
setting different prices for different versions of the same product.
pricing a few related products as a bundle and offering it at a reduced price.
Product-bundle pricing involves
setting prices just below an even amount.
setting the prices of optional or accessory products along with the main product.
setting different prices for different versions of the same product.
pricing a few related products as a bundle and offering it at a reduced price.
Odd-even pricing involves
setting prices just below an even amount.
setting the prices of optional or accessory products along with the main product.
setting different prices for different versions of the same product.
pricing a few related products as a bundle and offering it at a reduced price.
Discount pricing involves
setting prices just below an even amount.
temporarily pricing products below the listed prices in order to increase short-term sales.
setting different prices for different versions of the same product.
pricing a few related products as a bundle and offering it at a reduced price.
A business may price its product higher than its competitors if its product is different and perceived to be of a higher (a) by customers.
