WorksheetsCorporate Strategies Quiz
Total questions: 20
Worksheet time: 7mins
It's involved investing the resources of the organization in another company or business to achieve growth goals.
Corporate Strategies
Integrative Growth strategies
Marketing Strategies
None of the above
The vertical Integration has two types, the backward Integratinn and _____.
Upward Integration
Downward Integration
Forward Integration
Sideward Integration
It is the process of consolidating into an organization, other companies involved in all aspects of product or service process from raw materials to distribution.
Vertical Integration
Horizontal Integration
Backward Integration
Forward integration
Carried out when the organization buys distribution companies that are part of it's distribution chain.
Vertical Integration
Horizontal Integration
Backward Integration
Forward integration
A strategy where the organization acquires another competing business.
Vertical Integration
Horizontal Integration
Backward Integration
Forward integration
It's where the organization buys one of its supplier
Vertical Integration
Horizontal Integration
Backward Integration
Forward integration
It is the relative sales percentage of a company in relation to the total percentage of the market.
Market share
Share
Business sales
Profit
Who developed the BCG model?
Philip Kotler
Bruce Henderson
McKensey
Rodrigo Duterte
It refers to an increase in demand overtime.
Profit
Market share
Mark up Percentage
Market growth
A low market share in a low market growth in defines ___
Stars
Cash cows
Question marks
Dogs
A high market share in a low market growth defines __
Stars
Cash cows
Question marks
Dogs
A high market share in a high market growth defines __
Stars
Cash cows
Question marks
Dogs
A low market share in a high market growth defines __
Stars
Cash cows
Question marks
Dogs
Who conceptualize the Generic Electric model?
Philip Kotler
Bruce Henderson
McKinsey
Obama
This Factors may affect market attractiveness include market size, growth, market share and segmentation.
External Factors
Internal factors
Business Factors
All of the above
This Factors may affect business strength including brand strength, staying power, Profit margin, quality customer patronage and others.
External Factors
Internal factors
Business factors
All of the above
It is a companies who might want to sell their excess products outside their home markets pursue ____.
Global strategies
International Strategies
Multinational Strategies
Local strategies
A company engage in ___ when it's is involved in a number of markets outside the home country.
Global strategies
International Strategies
Multinational Strategies
Local strategies
The company treats or consider the world as a whole one market an one source of supply with slight local variation.
Global strategies
International Strategies
Multinational Strategies
Local strategies
BCG models measures market shares and ___.
Market attractiveness
Business Strengths
Market growth
None of the above
