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Corporate Strategies Quiz

Total questions: 20

Worksheet time: 7mins

Name
Class
Date
1.

It's involved investing the resources of the organization in another company or business to achieve growth goals.

a)

Corporate Strategies

b)

Integrative Growth strategies

c)

Marketing Strategies

d)

None of the above

2.

The vertical Integration has two types, the backward Integratinn and _____.

a)

Upward Integration

b)

Downward Integration

c)

Forward Integration

d)

Sideward Integration

3.

It is the process of consolidating into an organization, other companies involved in all aspects of product or service process from raw materials to distribution.

a)

Vertical Integration

b)

Horizontal Integration

c)

Backward Integration

d)

Forward integration

4.

Carried out when the organization buys distribution companies that are part of it's distribution chain.

a)

Vertical Integration

b)

Horizontal Integration

c)

Backward Integration

d)

Forward integration

5.

A strategy where the organization acquires another competing business.

a)

Vertical Integration

b)

Horizontal Integration

c)

Backward Integration

d)

Forward integration

6.

It's where the organization buys one of its supplier

a)

Vertical Integration

b)

Horizontal Integration

c)

Backward Integration

d)

Forward integration

7.

It is the relative sales percentage of a company in relation to the total percentage of the market.

a)

Market share

b)

Share

c)

Business sales

d)

Profit

8.

Who developed the BCG model?

a)

Philip Kotler

b)

Bruce Henderson

c)

McKensey

d)

Rodrigo Duterte

9.

It refers to an increase in demand overtime.

a)

Profit

b)

Market share

c)

Mark up Percentage

d)

Market growth

10.

A low market share in a low market growth in defines ___

a)

Stars

b)

Cash cows

c)

Question marks

d)

Dogs

11.

A high market share in a low market growth defines __

a)

Stars

b)

Cash cows

c)

Question marks

d)

Dogs

12.

A high market share in a high market growth defines __

a)

Stars

b)

Cash cows

c)

Question marks

d)

Dogs

13.

A low market share in a high market growth defines __

a)

Stars

b)

Cash cows

c)

Question marks

d)

Dogs

14.

Who conceptualize the Generic Electric model?

a)

Philip Kotler

b)

Bruce Henderson

c)

McKinsey

d)

Obama

15.

This Factors may affect market attractiveness include market size, growth, market share and segmentation.

a)

External Factors

b)

Internal factors

c)

Business Factors

d)

All of the above

16.

This Factors may affect business strength including brand strength, staying power, Profit margin, quality customer patronage and others.

a)

External Factors

b)

Internal factors

c)

Business factors

d)

All of the above

17.

It is a companies who might want to sell their excess products outside their home markets pursue ____.

a)

Global strategies

b)

International Strategies

c)

Multinational Strategies

d)

Local strategies

18.

A company engage in ___ when it's is involved in a number of markets outside the home country.

a)

Global strategies

b)

International Strategies

c)

Multinational Strategies

d)

Local strategies

19.

The company treats or consider the world as a whole one market an one source of supply with slight local variation.

a)

Global strategies

b)

International Strategies

c)

Multinational Strategies

d)

Local strategies

20.

BCG models measures market shares and ___.

a)

Market attractiveness

b)

Business Strengths

c)

Market growth

d)

None of the above