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entrep

Total questions: 15

Worksheet time: 75secs

Name
Class
Date
1.

It is crucial concept for businesses to understand when introducing products to the market. It involves different stages, with necessities being slower than luxury or privilege products.

(a)  

2.

It sees sales increasing alongside profits, but competition may enter the market.

(a)  

3.

It sees sales dropping and market share shifting to competitors.

(a)  

4.

It focuses on customers' perceptions of a product's service components,

(a)  

5.

It assesses meeting their needs and expectations.

(a)  

6.

refers to the ability to render the promised service consistently and accurately

(a)  

7.

refers to eagerness of employees to help and provide prompt service to customer's requests, problems, and complaints

(a)  

8.

refers to the ability of the business and its employees to inspire, trust, and build confidence.

(a)  

9.

denotes personalized attention provided by a business to its customers.

(a)  

10.

these refer to the physical appearance or image of the service as seen by the customers.

(a)  

11.

refers classification to the of markets based on age, Income, gender, occupation, generation, and other demographic characteristics.

(a)  

12.

relates to the grouping of customers based on personality, lifestyle, or social class. This segmentation applies most to companies that sell luxury, leisure, and indulgent products.

(a)  

13.

pertains to the segmentation of buyers based on the frequency, attitude, volume, and patterns of behavior. The knowledge derived from the behavior of the market is valuable in designing the quantity, size, or schedule of products to be offered.

(a)  

14.

focuses on the division of customers according to their needs and wants.

(a)  

15.

amount paid for goods or services, and it is the only revenue-generating variable in the marketing mix

(a)