WorksheetsMarketing Final Review
Total questions: 33
Worksheet time: 17mins
Name
Class
Date
1.
Social media marketing is a way for ______ to interact with _______ online.
a)
Businesses, Customers
b)
People, others
c)
Customers, Consumers
d)
Businesses, Owners
2.
Select TWO potential jobs in social media marketing?
a)
Brand Ambassador
b)
Content Creator
c)
Social Media Manager
d)
Influencer
3.
A brand voice is a companies _________ in communications.
a)
personality
b)
job
c)
presence
d)
charactier
4.
Select the THREE primary goals of social media marketing
a)
Increase Awareness
b)
Increase Engagement
c)
Drive Sales
d)
Participation
5.
What are the 5 steps to creating a social media plan?
a)
Determine your goal. What are you hoping to accomplish by posting on social media? This goal should align to your overall company goals.
b)
Choose the social media platforms you will be active on. A critical component to a successful plan is being able to find your target audience online. You must understand who your customers are, where and when you can find them online.
c)
Plan the content – content should feel nature and too salesy.
d)
Distribute and promote the content – this needs to be based on the overall campaign strategy, marketing calendar, and goals trying to be reached.
e)
Measure your success. What data can you interpret from your social accounts that tell you if your efforts are working. How will you know if you are achieving your goals?
6.
What is a target audience?
a)
group of people most likely to be interested in a brand's product or service.
b)
Group of like minded people
c)
The target of an audience
7.
True or False: a product is an object or system made available for consumer use; it is anything that can be offered to a market to satisfy the desire or need
a)
True
b)
False
8.
a particular group of consumers at which a product or service is aimed
a)
Product
b)
Price
c)
Target Market
d)
Needs
9.
marketing optimized for entertainment-specific media and contexts. This can include campaigns that run within movies and video games, as well as at events and on the social media feeds of performers, celebrities and influencers.
a)
Marketing Concept
b)
Entertainment Marketing
c)
Marketing Mix
d)
Sports Marketing
10.
the action or business of promoting & selling products or services
a)
Market
b)
Competition
c)
Promotion
d)
Marketing
11.
the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk taking ability.
a)
Profit
b)
Price
c)
Target Market
d)
Marketing Concept
12.
refer to the entire set of activities, which communicate the product, brand or service to the user.
a)
Consumerism
b)
Promotion
c)
Competition
d)
Marketing
13.
List out the 1 of the 6 standards of marketing:
(a)
14.
Why MUST companies identify a target market?
(a)
15.
What is marketing?
a)
The creation and maintenance of satisfying exchange relationships
b)
Ads and Promotions
c)
Product development and distribution
d)
Maintaining and developing new products and ideas
16.
Who or What is the main focus of marketing?
a)
Profit
b)
Product Placement
c)
Customers
17.
Select the 3 things marketers need to do to satisfy customer needs?
a)
Identify the customer and their need
b)
Develop a product that customers consider better than other choices
c)
Operate your business profitably
d)
Market Research
18.
What are the 4 P's of Marketing?
a)
Placement, Price, Production, Promotion
b)
Product, Price, Place, Promotion
c)
Product Line, Promotions, Placement, Pricing
d)
People, Products, Place, Price
19.
What are the 4 parts of a target market?
a)
Behavioral
b)
Age
c)
Demographics
d)
Psychographics
e)
Geographic's
20.
Once a target market is identified what can be developed?
a)
The Marketing Mix
b)
Marketing Plan
c)
Advertisements
21.
What are demographics?
a)
personal characteristics that make up a target market.
b)
social lifestyles (such as student, parent, athlete, etc.), attitudes, values, and opinions
c)
segmenting the market based on product- related behavior that involves the benefits sought by customers or shopping patterns
22.
The following is a correct example for Demographics
a)
Mrs. Sanders is a mom
b)
Mrs. Sanders is a 30 year old, white, female.
c)
Mrs. Sanders lives in Bloomington/Normal
d)
Mrs. Sanders frequently shops on amazon.
23.
What are psychographics ?
a)
personal characteristics that make up a target market.
b)
social lifestyles (such as student, parent, athlete, etc.), attitudes, values, and opinions
c)
segmenting the market based on product- related behavior that involves the benefits sought by customers or shopping patterns
24.
The following is a correct example for psychographics
a)
Mrs. Sanders is a mom
b)
Mrs. Sanders is a 30 year old, white, female.
c)
Mrs. Sanders lives in Bloomington/Normal
d)
Mrs. Sanders frequently shops on amazon.
25.
What are behavioral aspects of a target market?
a)
personal characteristics that make up a target market.
b)
social lifestyles (such as student, parent, athlete, etc.), attitudes, values, and opinions
c)
segmenting the market based on product- related behavior that involves the benefits sought by customers or shopping patterns
26.
The following is a correct example for behavioral
a)
Mrs. Sanders is a mom
b)
Mrs. Sanders is a 30 year old, white, female.
c)
Mrs. Sanders lives in Bloomington/Normal
d)
Mrs. Sanders frequently shops on amazon.
27.
Businesses that use effective marketing have a huge advantage and understand it is important to use all marketing tools.
a)
True
b)
False
28.
Marketing is about delivering the product or service to the consumer and keeping their experience enjoyable even after the transaction.
a)
True
b)
False
29.
There are 5 functions to Marketing. When you understand these functions, you will have a grasp on recognizing activities being performed by companies as they develop new products, improve marketing procedures, and respond to customer needs.
a)
True
b)
False
30.
Once you have done a SWOT Analysis you’ll have a long list of actions to take. You will want to improve your weak areas, stop threats, explore every opportunity, and build on your strengths.
a)
True
b)
False
31.
Sales and Advertising is a form of communication with customers to let them know about the product or services businesses offer.
a)
True
b)
False
32.
Advertisers use humor, creativity, style, and originality to create an image for their products and services.
a)
True
b)
False
33.
Distribution is the oldest part of Marketing, it involves the locations and methods used to make a product available to customers.
a)
True
b)
False
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