WorksheetsGHOM3053 Chapter 2
Total questions: 10
Worksheet time: 6mins
Successful marketing managers focus on understanding their consumers' needs and wants
TRUE
FALSE
TWO types of hospitality customer:
Meeting and Convention
Business and Leisure
Exhibit and Trade Shows
Single, Couples and Families
This market is huge. Most are seminars and training programs. All government employees on official traveling have food and lodging allowances. This market refers to ......
Corporate Market
Government market
Association Market
Comprises local, national or international community, which formed to serve the common interests and objectives. This market refers to ..............
Corporate Market
Government Market
Association Market
"Healing" refers to the .................... customer.
Business
Leisure
Single
Families
................................ consist of all individuals and households who buy or acquire goods and services.
Consumer Market
Consumer Behavior
Leisure Customer
Demographic
......................................................... is how individuals make decisions to spend of what - why - when - where - how often - how they buy the products/services.
Strategic behavior
Organizational behavior
Consumer market
Consumer behavior
Buyer decision consists of .....................................
Problem recognition, evaluation of alternative, purchase, post purchase evaluation
Need recognition, Evaluation of information, info seeking, purchase, post purchase evaluation
Problem recognition, Info seeking, evaluation of alternative, purchase decision, post purchase evaluation
Evaluation of info, need recognition, purchase, post purchase evaluation
Consumer behavior model involves of cultural, social, personal and psychological elements.
TRUE
FALSE
Age and Life Style, Occupation, Economic Circumstances, Lifestyle and Personality are elements of ....................... in Consumer Behavior Model.
Cultural
Social
Personal
Psychological
