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WorksheetsChapter 4 The Marketing Mix - Promotion (Part 1)
Total questions: 12
Worksheet time: 9mins
Promotion refers to activities carried out by businesses to inform target customers of the other 3Ps and persuade them to buy their products.
TRUE
FALSE
Which are Promotion Techniques?
Advertising
&
Personal selling
Online platforms
Direct marketing
&
Public relations
Sales Promotion
E-retailing
&
Direct marketing
Newspaper, magazines and direct mail are considered (a) advertising.
(a) advertisements use sound, pictures and animation to attract the attention of viewers.
What type of advertisement is shown in the photo?
direct mail
outdoor advertisement
newspaper advertisement
magazine advertisement
Which of the below refers to mobile phone advertisement?
usually sent as text messages
use mainly voice, sound effects and music
use websites and social media as means to reach target customers
quick and less costly way of reaching target customers
usually short in length and accompanied by a link
What type of advertisement is shown in the photo?
online advertisement
outdoor advertisement
newspaper advertisement
magazine advertisement
(a) selling involves interpersonal communication with potential customers. It aims to build customer relationships and is effective for products that require technical or complex explanations.
Which product below is best sold through personal selling?
shampoo and shower gel
bread and buns
cars and insurance
(a) refers to positive ideas or feelings that the public has towards a business, its products and its staff.
Which type of promotion is shown in the picture?
special events
direct marketing
corporate identity materials
personal selling
One example of sponsorship is
product demonstration
MILO van
sales poster
foodpanda
